Jimmy Sevile: Icon in Life, Sexual Predator in Death Essay

Child abuse and pedophilia is absolutely rife, not just in Britain but all over the world and most people have no idea the kind of scale we are looking at. Perhaps equally as shocking, the people being exposed as ring-leaders in the abuse cases are often high profile celebrities and well known public figures. The information that becomes public over the coming weeks and months could shatter not just the BBC, but the whole country from top to toe, as entertainers, public figures and even former Prime ministers and current politicians are being exposed as child abusing pedophiles. This isn’t just a cover up, it is one of the biggest scandals of all time orchestrated by apparently respectable members of the British establishment. That a BBC children’s presenter, Sir Jimmy Savile, was also one of the UK’s most active serial pedophiles is still a shock that is reverberating throughout the United Kingdom. Sir Jimmy Savile, was a TV and radio presenter who fronted various kid’s shows for the taxpayer funded BBC. The most famous of his shows was called Jim’ll Fix It where kids all over the UK would write letters to him personally to ask if the show could grant their various childish wishes. This was allegedly comissioned after complaints about Savile’s sexual interest in children had surfaced. Savile is estimated to have raised ? 40 million for charity. One cause for which he raised money was Stoke Mandeville Hospital, where he volunteered for many years as a porter. He raised money for the Spinal Unit, NSIC (National Spinal Injuries Centre), and St Francis Ward – a ward for children and teens with spinal cord injuries. Savile also volunteered at Leeds General Infirmary and Broadmoor Hospital. In August 1988, he was appointed by junior health minister Edwina Currie chair of an interim task force overseeing the management of Broadmoor Hospital, after its board members had been suspended. Savile had his own room at both Stoke Mandeville and Broadmoor. In 1989, Savile started legal proceedings against News Group Newspapers after the News of the World published an article, in January 1988, suggesting he had been in a position to secure the release of patients from the Broadmoor Hospital who were considered â€Å"dangerous†. Savile won on 11 July 1989; News Group paid the legal costs, and he received an apology from editors Kelvin MacKenzie and Patsy Chapman. In 2012, it was reported that Savile had sexually abused vulnerable patients at the hospitals. It was reported that the civil servant who proposed Savile’s appointment at Broadmoor was investigated by police and prevented from working with children. From 1974 to 1988, Savile was the honorary president of Phab (Physically Handicapped in the Able Bodied community). He sponsored medical students performing undergraduate research in the Leeds University Research Enterprise scholarship scheme, donating more than ? 60,000 every year. In 2010, the scheme was given a commitment of ? 500,000 over the following five years. Following Savile’s death in October 2011, it was confirmed that a bequest had been made to allow continued support for the programme. The ramifications of the story are however far bigger than just another stomach turning media scandal. In his lifetime Savile had been embraced at the very heart of the British establishment. He was entertained by the Prime Minister Margret Thatcher at chequers, blessed by the Pope and Knighted by the Queen. It has recently come out that in the 1980? s he was taken on by the UK’s Conservative Government to look after a high security mental hospital, Broadmoor, where it appears he was given his own set of keys despite no related qualifications or training whatsoever. It remains a mystery to many why Her Majesty’s police never managed to catch the man. Scotland Yard now describe him as â€Å"one of Britain’s worst sex offenders†. Furthermore some people are saying his sexual predilictions were a bit of an open secret at the BBC in the 1960? s and 1970? s so it’s troubling to think that he was not screened out of the British Royal Family’s social circle by an organisation such as MI5. One thing is clear, Sir Jimmy Savile operated underneath the nose of the UK’s establishment and only in the aftermath of his death did anyone dare take him on. Jimmy Savile was at the centre of this Pedophile ring that procured children for well-known figures in the British Establishment, including former British Prime Minister, pedophile and murderer Edward Heath. The perverted life of Jimmy Savile was exposed as a pedophile and necrophiliac by researchers such as David Icke as far back as the 1990s, but, people just ridiculed the accusations and the police, media, politicians and of course the BBC have all covered it up. In August 1988, shortly before the publication of a highly critical report into its operating procedures, the entire management board of Broadmoor secure psychiatric hospital was suspended by the Department of Health, which at the time had joint responsibility for its direct management. The running of Broadmoor, the highest-profile facility of its kind in the country and the home to many of Britain’s most notorious criminals, was placed in the temporary control of a â€Å"taskforce† to be headed up by an unexpected figure, Jimmy Savile. West London Mental Health NHS Trust, which now runs the hospital, believes Saviles involvement as a volunteer began in the late 1960s or early 70s. He had his own office in the grounds of the hospital, a bedroom and his own personal set of keys to the hospital wards. Savile also has some ties with Peter Sutcliffe known as the Yorkshire Ripper. Jimmy Savile, became very good friends with the mass murderer while doing voluntary work at Broadmoor. The vast majority of the victims currently coming forward allege that Jimmy Savile abused them. But detectives announced that they were mounting a full criminal investigation after some of the hundreds of people who have come forward in response to the unfolding scandal made allegations that they were abused by other individuals who are still alive. It is understood that most of these claims of sexual abuse relate to people who were associated with Savile in some way. The Savile case is just the tip of the iceberg because pedophilia is widespread amongst the ruling class of the world but it’s easily covered up. If the police investigation gets too close to people at the top there will be another cover up. A few more celebrity names will be charged and that will satisfy the public’s demand for prosecutions but those at the top will once again escape justice. Ritualistic satanic child sex abuse is real. It’s widespread especially within the ruling elite and it’s up to all of us to expose it and put an end to it. If Savile had been exposed while he was alive he would have taken many famous people down with him including those within the British Establishment.

Osim Marketing Communication Essay

Osim as a brand revolves around the mission of bringing the best experience of total wellbeing and living an inspiring life. Its values are uphold and practice through every customer interaction, products, stores and an in-depth knowledge of a holistic health. Osim, with over 30 years of experience has been the global leader in branded healthy lifestyle products. Osim continues to strive for developing innovative and reliable lifestyle products to achieve a healthier lifestyle and wellbeing. For a relax and relief experience, users can choose from massage chairs, massage sofas, leg massagers, upper body massagers, handheld massagers , eye massagers and neck pillow. Slim belts and pulse massagers helps one to get tone and shape. In line with its mission of providing a holistic lifestyle, health related products like blood pressure monitor, air purifiers humidifier water purifier and vacuum cleaners are also part of its extensive product range. The launch of Osim Uphoria as the world 1st Tui Na massager amongst more than 10 other different products of functionality had once again propel them as the global leader in providing a holistic lifestyle to its consumers. International celebrity, Joey Yung, was chosen to endorse Osim Uphoria in a TVC shoot. Osim has strategically ride on Joey Yung diva persona where she is notably famous in Mainland China, Hong Kong, Taiwan and Singapore to promote Osim Uphoria as their advertising strategy. Catching up with the internet marketing trend, Osim has created a blog dedicated to its product. osiminspiringlife.wordpress.com can be founded on, google, yahoo and baidu which are the major search engines for their target audience. To combat the Singapore’s market, Osim also created â€Å"osim sg channel† on youtube. Lastly, publicity efforts can be seen in the mentions of celebrity bloggers Darren Ang and Denise making a review for Osim Uphoria. Forums like â€Å" cozycot â€Å" was also commenting on the product. Osim Uphoria has also gain media coverage at Singapore Pavillion at World Expo. Island wide Osim stores also launch promotions with its usual price of SGD 798 Dollars to SGD 698 Dollars. Osim uPebble was put at a package to engage its consumer to buy. Tactics of free delivery and free one year warranty was put into the mix as a complete well worth it package. Competitor Review OTO Bodycare is the key competitor for Osim which doing the same concept as them. There are other competitor too such as Ogawa Pte Ltd. OTO Power Foot has the same focus with OSIM Uphoria leg massager but is less attractive. Reason being it has less features and the price is slightly higher. The machine can be used in various positions – sitting on a chair, standing up, sitting on the floor and lying down. ‘From the last two positions, my thighs were also massaged, but it was rather awkward and uncomfortable’, herworldplus.com. (November 2011) The promotional mix used by OTO to promote Power Foot massager is by using advertising, internet marketing, sales promotion and product awareness. A youtube video showing the OTO power foot demo, brings awareness to the public and also advertising. For sales promotion wise, since Chinese New Year is coming, consumers may get attracted by the lucky draw contest for anyone who spend at least SGD$128. (facebook.com/OTO.Bodycare.sg) Also, with any purchase of OTO products, customer may enjoy a discount for OTO Power Flex at $298 which is worth $538. Ministry of Education Sports & Recreational Club, MERSC, receive free delivery for product worth $300 or more. (mesrc.net, Jan 2013) Overall, OTO promotional mix is mainly focus in general but not on the Power Foot itself. Therefore, in the next topic, we will compare the difference between OTO and OSIM promotional strategies to see which is much attractive. Differences & Evaluation Similarities Both company took advantage of the upcoming festive season which is Chinese New Year to promote and increase their sales. For social media, they use Facebook and YouTube to communicate and build more awareness towards consumers. Differences OSIM put more effort in advertising and promotions. In their website, there’s one button solely for promotion products and the price are also being stated. By doing so, consumer able to meet their budget and make fast decision. Regular article updates on OSIM blog had make it attractive towards consumer to find out more details about their product and event. OSIM invite celebrities Kim Ng to come down and promote their product during the roadshow at Junction 8.(osiminspiringlife.wordpress.com, Jan 2013) Whereby OTO, they only did a simple roadshow to promote their product. OSIM International is better in promotional strategy? Based on my research and views between OSIM and OTO, I would strongly agree that OSIM International is better in promotional strategy wise. Reason is OSIM had put more efforts in terms of promotional strategy which had their brand recognize in Singapore. Trusted and reliable is the first impression they make towards me when I browse their website. I can find every details I need about them in their website. Whereby OTO website is simple and unattractive compared to OSIM. Reason is when a consumer is interested to buy a product, the first question they want to know is how much does it cost. At OTO website, they did not state the price for every product and expect consumer to visit their shop or make a call. This will delay the time and will lower the level of interest towards the product. OSIM had make a good approach towards social media. I would say that OSIM is has more reputable level then OTO as they had built trust towards consumers mind in Singapore. A positive review stated by a customer saying that they are satisfied with OSIM products and services. (yelp.com, 6/9/2012) Recommendation to improve OTO promotional strategy -improvement towards their website This way they can attract more customers and build reputable brand. -improve their brand awareness Make a regular publicity stunt that attract large group of people. Use Google Adword to make it at the top search in the web. -focus more on public relations Make a charitable contribution towards community to create awareness. Write and update articles regularly so that customer may know the latest product launch or any promotions. Reference list: – http://www.herworldplus.com/solutions/road-test/solutions-road-test-product-reviewfootmassagers (retrieved on November 2, 2011) – https://www.facebook.com/OTO.Bodycare.Sg#!/OTO.Bodycare.Sg – http://www.mesrc.net/oto-bodycare-cny-promotions-valid-till-27-jan-2013 (retrieved on 20 November 2012) – http://osiminspiringlife.wordpress.com/2013/01/22/behind-the-scenes-with%e8%b4%a2%e7%a5%9e%e7%88%b7-and-kym-ng/ (retrieved on Jan 22, 2013) – http://www.yelp.com.sg/biz/osim-singapore-6 (retrieved on September 6, 2012)

Albert Bandura the founder of reciprocal determinism

Albert Bandura the founder of reciprocal determinism Albert Bandura, the founder of reciprocal determinism was born in Canada in 1925. He obtained his Ph.D. from the University of Iowa, where he developed the social learning theory. Bandura had certain strong beliefs on how psychological research should be done. He believed research should be conducted in laboratories where psychologists could control factors that determined behavior. Bandura has conducted many famous clinical studies which are the basis of the several books he has written. Bandura was also the creator of the reciprocal determinism theory which showed he believed that a person’s behavior both influences and is influenced by personal factors and the social environment. Personal factors are those that are based on a person’s morals, ethics ideas, and personality. The social environment consists of everything external to the self, which are other people, their beliefs, ideas and external items. Two brief examples of reciprocal determinism would be a person who is afraid of flying on airplanes will act nervous, scared, and out of the ordinary which would be the personal factor. This will cause the other people on the plane to become agitated and worried, making the nervous flier even more afraid. This shows how personal determinants, environmental determinants and behavioral determinants interact and influence each other. Another example would be of a man who cannot hold a job and therefore feels like a failure. His inability to hold a job is due to poor work habits and therefore influences employers to treat him bad until his behavior becomes terrible and is ultimately fired. Reciprocal determinism is affected by self-efficiency, which is a person’s belief about their ability to achieve a goal or an outcome. There are several ways to influence self-efficiency; performance accomplishments, vicarious experiences, verbal persuasion and emotional arousal. Performance accomplishments are based on a person’s own experiences wh ich are past successes and failures. Vicarious experiences are based on the observations of others and their performance in executing a task. Verbal persuasion uses suggestions or self-instruction as a motivator. Lastly, emotional arousal is used by diminishing emotional arousals that are associated with decreased performance. http://www.learningsolutionsmag.com/assets/images/learningsolutions/061410/061410_f1.png A helpful way to think of reciprocal determinism is in the form of a triangle. At the top would be behavioral  determinants  and the two corners would be personal determinants and environmental determinants. Arrows go back and forth between each word showing that they are influenced by each other. The basic idea is that personal factors (cognitive and affective events), the environment and behavior all influence each other. This triangle aids to understand that humans are shaped by their environment and also shape the environment.    Self- Efficacy A person’s belief about their ability to organize and carry out courses of action needed to accomplish a goal is known as self- efficacy. Those persons, who are confident in their capability to execute a behavior, have very strong efficacy beliefs. These beliefs are influencing our personal emotional reactions and choices, motivation, and patters, therefore they are considered to have a very significant impact on our goals and accomplishments in life. (Bandura. A. Psychological Review. 1977).

The American Community and Family Essay Example | Topics and Well Written Essays - 1250 words

The American Community and Family - Essay Example He was very kind to his fellows, that" there were no dog that would bark at him". But in his own house with his family he is different, he doesn't perform goodness, he will just come with his dog and his rifle. His wife used to nag at him because of his laziness and irresponsibility in his own family. His wife is always angry to him because he is no useful in the family. Because Rip Van Winkle will rather help other people fix their fences than working on his farm. Unfortunately, time came that he couldn't takeaway anymore the words of his wife so he went to the mountain where he and his dog used to go to. But a strange dwarf came out and brought him to its world and makes him sleep for almost 20 years ago. When he went back to his town, people also don't even know him. But as his daughter approached the crowd then knew that he was the Rip Van Winkle who was lost over 20 years ago. But still the community came to accept him. Here we see that the people in the community have the role of recognizing an n individual due to its good performance. But if an individual came to be as a stranger, of course it won't give him positive responses, as long as he came to be known for long with them. In the story of Maxim Hong Kingston, the "No Name Woman" the character was bind to the Chinese world. In which she tend to discover his nature and herself's Chinese character. She studied the culture of the Chinese. She is searching for his Chinese part. But the story itself put it so splendidly, "The villagers punished her for acting as if she could have a private life, secret and apart from them." (p. 396) The two-story shows the interaction of each character to its community. In which, they have tried to be in it and to be out of it. They wanted to explore something for they which are out of the community's govern. The two stories is different. The community in relation to Rip they were kind to him and they treat him well. While in the "No Name Woman", everything is different. Her life is difficult. The society does not permit her to have her own life. They are opposed to her. Even her relatives. And in this part Rip and the woman is the same. When it comes to the family, they are the opposed, but the difference is that Rip is opposed by the family because of his own fault, being helpless to his own family, while "no name" is just willing to discover his own life in the Chinese world, but the family added the pain that she is experiencing. Here we see the interaction between an individual as a part of its society, the belongingness they will gain and the hardness they are experiencing. Bibliography American Short Stories *a file Compilation, Torio,P. MSEUF, Lucena City,Philippines;2005 Critical Analysis of No Name Woman, 21 September,

Evaluating Business Intelligence Systems W8 assign Essay

Evaluating Business Intelligence Systems W8 assign - Essay Example Additionally, the importance of such transitions for employees have also been explained in this study along with the mechanism through which the success of the BIS initiative can be evaluated. Thus, the study renders a significant insight regarding the organizational initiative of BIS in the modern day scenario. Introduction Business Intelligence System (BIS) is a kind of technology that provides noteworthy business value by improving effectiveness of managerial and technical decision making. It is a structural design and a collection of integrated operational as well as decision support applications and databases to assist business communities with an easy access to business data. In this respect, the continuous advancement in information technology can be identified as the potential driver for sustaining the business in the current highly competitive industrial environment (Srinivasan, 2011). This paper focuses on the issues that guarantee success of BIS and highlights significance of transition process of BIS in the most coherent manner. Issues That Help Guarantee Success of Business Intelligence System The issues that help to construct successful BIS are usually quite similar to the requirements of any other system that involves the use of the technology and seeks to change the organizational functions towards betterment. ... In addition, business management sponsor must be capable and potential enough to communicate the vision related with BIS and ascertain committed efforts from the entire management team. Also, the efficient business driver should be capable to motivate members of the organization to contribute their best towards its productivity. It is worth mentioning that primarily the top level and middle level managers from the different heads (such as regulatory, financial and operational) of the organization are engaged in accomplishing the tasks as a business driver. Similarly, feasibility acts as the other key success issue of BIS. Understanding various data and being capable to communicate these data with its actual meaning is an extremely crucial aspect with respect to BIS. It can be argued in this regard that tools and its applications only cannot guarantee success of information system within an organization. Correspondingly, focusing on the process and basic process control mechanism can form a solid foundation for assimilating the crucial and critical success factors required for the effective implementation of BIS. CSFs Framework for Implementation of BI Systems Source: (Yeoh & Koronios, 2010) With regards to the above mentioned model, critical success factors of the BIS can be divided into three different categories including organization, process and technology. Contextually, these three factors, when aligned carefully and efficiently, usually results in delivering best outcomes from the implementation of BIS. Importance of Transition to the Employees and Shareholders Transition is a very crucial component from the industry point of view.

Lyndon Johnson and the Roots of Contemporary Conservatism Essay

Lyndon Johnson and the Roots of Contemporary Conservatism - Essay Example Thie essay "Lyndon Johnson and the Roots of Contemporary Conservatism" discusses the views of Tom Wicker who has dealt with a very strong aspect of the presidency. The main aspects that have been discussed are the fact that even though a President has given the country his best and provided the country with a chance to improve to great extents. In this case, the main focus has been on a President who has given America a lot of benefits and improvements – Lyndon Johnson. Lyndon Johnson has some very conservative views and an undying need to improve and better himself and provide America with all the possible benefits that he can bring to the country. There has been a clear and straight forward approach to the general issues of societies like the unemployment, urban poverty and much more. The main theme of this essay has been to provide readers with a view of the amount of work done by a president yet the disgrace they received.I completely agree with the views of Tom Wicker and I feel that people who give the country the best of their efforts and help the country progress through the macroeconomic factors. Yet the names of these people and the amount of work and efforts of these individuals have been going waste and unrecognized. Wicker has touched on a very sensitive issue which is never brought up by any one due to the number of questions that have been unanswered for years. I completely agree with this point. There is a very strong need for people to be recognized for their work.

Discuss the microbial production of non Beta lactam antibiotics Assignment

Discuss the microbial production of non Beta lactam antibiotics - Assignment Example Actinomycetes are bound with bacteria in the same class of Schizomycetes but confined to the order Actinomycetales (Kumar et al., 2005). The actinomycetes are a group of bacteria which possess many important as well as interesting features. They have substantial value as producers of antibiotics and of other therapeutically useful compounds. They exhibit various ranges of life cycles which are unique among the prokaryotes and appear to play a major role in the cycling of organic matter in the soil ecosystem (Veigaet al., 1983). Thus it holds a prominent position due to their diversity and proven ability to produce new compounds, because discovery of novel antibiotic and non-antibiotic lead molecules through microbial secondary metabolite screening is becoming increasingly important. They are unicellular likewise bacteria, but they also produce mycelium which is non septate (coenocytic) and more slender, like true bacteria they do not have distinct cell wall and their cell wall is without chitin and cellulose (commonly present in the cell wall of fungi). Unlike slimy distinct colonies of true bacteria which grow quickly on culture media actinomycetescolonies show slow gowth, show powdery consistency and firmly stick to agar surface. They produce hyphae and conidia or sporangia like fungi. Some Actinomycetes whose hyphae undergo segmentation resembles bacteria, both by morphologically and physiologically. Actinomycetes are numerous and widely distributed in soil, compost etc and are next tobacteria in abundance. Plate count estimates gives value ranging from 10^4 to 10^8 per gram of soil. They are sensitive to acidity or low pH (optimum pH range is within 6.5 to 8.0) and waterlogged soil conditions. As we go deep into the soil, the population of actinomycetesincr eases. They are aerobic (requires oxygen), heterotrophic (cannot make its own food) and mesophilic (25-30Â ºC) organisms and some

Case study Essay Example | Topics and Well Written Essays - 1000 words - 39

Case study - Essay Example It must be noted that at the present moment my career as well as family life are in harmony. On the one hand, I am able to pay sufficient amount of attention towards matter that contribute to my development as a professional. On the other hand, I feel that I always have to spend with my family and I can hardly recall any instances when I had to experience any difficulties because of work in terms of my work life balance. Nevertheless, if I think about the issue in question in the long run, I might point out that the mindset of corporate America does not really suit me when it comes to harmonizing work and family. I see that the government has taken a rather radical position with regard to maternity leave. I do acknowledge the fact that capitalism and free market by far constitute the fundamental beliefs of the American way of life; however, similar to many people, I am strongly convinced that the government is able to do better when it comes to caring after its citizens. If 160 other countries in the world were able to adopt a similar practice and did not collapse, then the United States might follow the suit as well (Shaw & Barry, 2015, 451). The question whether the United States should require companies to provide paid maternity leave is extremely controversial. On the one hand, this is exactly what people want it to. In spite of the fact that there are numerous generations of families who raised their children without paid maternity leave, the majority of the public feels that this might be a valuable contribution to their welfare. On the other hand, there is a considerable number of people who dislike socialism and would oppose to any elements of it being introduced into the capitalistic American society. That is why the government should not require companies to provide paid maternity leave as it would distort the economic environment within the country. In addition to that, if a company

Nursing Practices Over the Years Essay Example | Topics and Well Written Essays - 1000 words

Nursing Practices Over the Years - Essay Example They defined nursing to be the analysis and taking care of the human reactions of real or possible health hazards. It should also be noted in this regard that along with the definition of nursing, the education related to nursing has also undergone a substantial change over the period (Royal College of Nursing, 2011). Comparing and Contrasting the Nursing Education The commencement of professional nursing dates back to the school of England in 19th century which was set up by Florence Nightingale. Here ethical teachings and values that were profession-shaping were taught and exchanged. Florence Nightingale’s success in the field of nursing seemed to be a milestone although performance of her school graduates in those days was way below the expectation. Previously, owing to the powerful medical manipulation, the educationists related to nursing stressed mostly on technical training compared to science and art of nursing. But, today the nursing education emphasizes on a much bro ader aspect than just technical training (Butts, 2007). The reason for this spectacular change is because of the changing societal requirements and influences. In the earlier years, nursing was not practiced at a professional level like the way it is done today. Back in those days, nurses were required to cater to the patients’ spiritual requirements compared to the physical ones. Requirement of nurses was such where the nurses would be accountable to the physicians or surgeons first and also would correctly look after their patients. The nurses were even needed to keep a check on the treatments which were ordered by the physicians as well as surgeons. The perception of nursing back then was not based on technical training. Nurses only needed to care for those people who were not able to care for or pay attention to themselves owing to health reasons. They were not required to be technically trained as anything related to the technical procedures and medications was handled b y the physicians as well as the surgeons (Hutchinson, 1998). The basic responsibility of the nurses which was considered to be the main attribute was their obedience towards the physicians. The nurses during that time were not permitted to question or disagree with the physicians. They had to carry out the orders and instructions of the physicians’ in spite of not agreeing with them. The primary aim of a nursing staff has remained the same over the years. In the present day context as well, they are expected to remain obedient towards the physicians and provide necessary assistance to them in order to provide health care support to the patient (Royal College of Nursing, 2011). Thus, it is quite evident that no such technical training was required for nurses in those days. They were only required to be willing to extent their help to ease the sufferings of the sick and help them with their services. After the establishment of the nursing school by Florence Nightingale, the nee d for technical training for the nurses was recognized. The nurses were trained to carry out the instructions of the physicians for which an understanding regarding the medicines were needed. Technical training remained limited to this (Royal College of Nursing, 2011). The teaching of nursing and performance underwent alterations due to the varying wants of the society. Nursing practice is getting affected due to the advancements made in the field of technology and science. Nurses are required to work

BSN - RN nursing Research Paper Example | Topics and Well Written Essays - 500 words

BSN - RN nursing - Research Paper Example The objective of this essay is to critically analyze BSN-RN nursing profession with regard to the nature, the scope and the qualifications required for the job along with reviewing the advantages and the disadvantages associated with the profession. The scope BSN-RN nursing is increasingly proving to be on a positive trend all across the globe. It has been estimated that during the period 2006 to 2016, a total a number of around 587,000 new job opportunities will be created in this profession (BLS, 2009). This projection within itself highlights the scope of Registered Nurses. Moreover this estimation proves nursing to be the sector to have the maximum of job opportunities in the mentioned period. The scope of the job is further reiterated as the in May 2006, the annual median earnings of Registered Nurses were $ 57280 (BLS, 2009). As far as the nature of the job is concerned, 59% of the BSN-RN nurses are placed in hospitals. The other avenues of work include home nursing and facilities like aged care and child care. In general, Registered Nurses work in Employment services, General medical and surgical hospitals, Home health care services, Offices of physicians and Nursing care facilities Florence Nightingale has opined that the role of nursing is catalyzing the process of natural healing (Nightingale,1860). The generic responsibilities of a nurse include treating and educating the patients on medical conditions and to support the doctors in the clinical practices. They also provide emotional support to the patients and to the family members (BLS, 2009). The records on the medical history and the treatment schedule including the diagnosis, symptoms, medical test results etc are recorded and maintained by nurses. The operation of the clinical machineries and relevant monitoring also includes in the responsibility of a Registered

Cola Wars - The Carbonated Soft Drink Industry Essay Example for Free

Cola Wars The Carbonated Soft Drink Industry Essay Threat of New Entry The existing players in the soft drink industry have much advantage relative to new entrants. First, supply-side economy discourages new entrants by forcing them to enter the market in large scale. CSD’s demand side benefits of scale also makes it difficult for new entrants to be accepted by the public. In 2002, a survey found that 37% of respondents chose a CSD because it is their favorite brand, while only 10% said so about bottled water. This demonstrates CSD customers’ high brand loyalty and their lack of desire to buy from new entrants. In terms of capital requirement, concentrate manufacturers only requires $25~$50 million to set up a plant that can serve the entire United States of America. Yet, new entrants may have difficulties competing with major players’ well-established brands and their large scale unrecoverable (therefore, hard to finance) spending on advertising. There is also unequal access to bottlers and retail channels for newcomers. Most bottlers are in long-term contracts with major CSD brands; also, the largest distribution channel, supermarkets, consider CSD a â€Å"big traffic draw†, thus provide little to no shelf space for newcomers. In addition, strong fear of retaliation from major players also makes newcomers hesitate to enter. Bargaining Power of Suppliers Required inputs for CSD are mostly raw materials such as caramel coloring, phosphoric or citric acid, natural flavors, caffeine, and fructose. Almost all suppliers of the CSD industry provide undifferentiated commodities and thus have little bargaining power and almost no strength to integrate forward. Bargaining Power of Buyers End consumers and retail channels can both be considered as buyers in the CSD industry. End consumers are likely to have brand loyalty to their CSD as analyzed in threat of new entry. Thus, consumers are expected to continue purchasing a brand unless there is a significant price increase or substantial change in flavor. Consequently, end consumers have little bargaining power. Retail channels, on the other hand, have more bargaining leverage since they buy CSDs in much larger quantities than end consumers. Yet, for retail channels such as supermarkets (making up almost one third of all retail volume), CSDs are considered a â€Å"big traffic draw†, thus reducing its bargaining power. In addition, fountain outlets (making up another 23.4% of retail channel) also have insignificant bargaining power since they rely on CSD companies’ heavy investment in dispensers, cups, point-of-sale advertising, and many other types of equipment. Threat of Substitutes CSDs are unique in terms of taste and properties. When a consumer craves CSD, it is difficult to find a replacement that can equally satisfy his or her desire. Even after CSD was identified as the â€Å"largest source of obesity-causing sugars in the American diet† in 2005, CSDs still â€Å"accounted for 73.1% of U.S. non-alcoholic refreshment beverage volume (down from 80.8% in 2000)† at around the same time. It is true that consumers are moving towards alternatives that have more natural flavors such as several tea-based drinks and bottled water; yet, CSD firms have quickly adapted to this shift and largely dominated the market of these alternatives. Rivalry Among Existing Competitors Even though rivalry among existing competitors Coke, Pepsi, and Cadbury Schweppes seem intense, the profitability has not been weakened. This is largely because of the high concentration of competition and their focus on promotion, advertising, and other forms of branding instead of waging large-scale price wars. In a way, the success of Coke and Pepsi required the heavy competition on these dimensions. â€Å"Without Coke, Pepsi would have a tough time being an original and lively competitor. The more successful they (Coke) are, the sharper we (Pepsi) have to be.† says Roger Enrico, former CEO of Pepsi. The CSD industry profitability lies within the Cola War itself that forces major players to improve continuously. Through Porter’s five forces analysis, it becomes clear that CSD is so profitable because of the way its industry competition is shaped: high entry barriers due to newcomers’ unfavorable supply-side economies of scale, demand-side benefits of scale, and unrecoverable advertising spending; low bargaining power of suppliers and buyers since CSD requires mainly homogeneous commodities, buyers have high brand loyalty, and retailers rely heavily on CSD firms’ investments; well handled threat of substitutes; and healthy internal rivalry that is vital to continuous improvement.

Adidas Market Entry Strategy

Adidas Market Entry Strategy Adidas aims to achieve the mission of being the leading sports brand in the world. They aim to achieve this by the brands broad and unique product portfolio spanning from apparel and footwear for professional athletes to premium fashion (adidas-group, 2010). It allows Adidas to address multiple consumer needs, exploit market opportunities from various angles as well as be less affected by one-dimensional market risks. Adidas commitment to product innovation and its rich heritage differentiates the brand from competitors and provides a solid platform for future growth (adidas, 2010). For over 80 years the Adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the Adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the Adidas Group are available in virtually every country of the world (linkedin, 2010). Adidas is a brand name which comprises of a group of companies specializing in athletic footwear, clothes and equipment. After being founded in 1948, the company has several branches, joint stock enterprises and representative offices located around the globe. Its products are sold in more than 160 countries (intercomp, 2010). Today, the total staff employed by Adidas-Salamon AG group extends to 17,000 (intercomp, 2010). Of this number, over 3000 people are employed by two basic corporate centres- its headquarters in Herzogenaurach (Germany) and its operations centre in Portland, Oregon (USA) (intercomp, 2010). Al so located in Herzogenaurach are the strategic business units for Running, Soccer and Tennis as well as the Research and Development Centre. Adidas propose to work on a simple strategy that involves continuously strengthening their brands and products to improve competitive position and financial performance. The company also operates design studios and development departments at other locations around the world, corresponding to the related business activity. Adidas Sourcing Ltd., a fully-owned subsidiary headquartered in Hong Kong, is responsible for worldwide sourcing (adidas, 2010). Most marketers face many demands due to globalisation in todays marketplace. Globalisation in simple words can be said to be a trend expiring in the western world which can be easily taken into an emerging market (Jackson and Shaw, 2009). Globalisation involves global markets and global marketing which comprises of customers, competitors and the marketers who help companies to be successful. Global marketing can be defined as the marketing activities which are coordinated and integrated across multiple country markets, may involve standardised products, uniform packaging, similar advertising and coordinated sales campaigns across markets in several countries (Johansson, 2009). There can be five major classes of variables which propel companies towards globalisation in todays world. These are known as globalisation drivers and are market drivers, competitive drivers, cost drivers, technology drivers and government drivers (Johansson, 2009). Overview of Russia Russia is the largest country in the world, spanning 11 time zones and covering one-eighth of the worlds land surface. It is a combination of 89 different entities that constitute 16 autonomous republics, five autonomous regions, 10 national regions and several provinces and metropolitan cities and most of its residents live in urban areas (icmrindia, 2010). Russia is sometimes also referred to as the Russian Federation and hosts 141.9 million citizens descending from more than 100 ethnic groups (state, 2010). The capital and largest city in Russia is Moscow and is increasingly important as an economic and business centre; it has become Russias principal magnet for foreign investment and business presence. Moscow is rich in cultural tradition with many museums devoted to art, literature, music, dance, history, and science, as well as hundreds of churches and dozens of notable cathedrals (state, 2010). The second-largest city in Russia is St. Petersburg, which was established by Peter the Great in 1703 to be the capital of the Russian Empire as part of his Western-looking reforms. In Russian economy, the highest emerging industry is retail industry (Aslund, 1995). In recent years, Russia has appeared as a leading name among the countries contributing to retail environment. The fast development of retail trade and high consumer expenditure has been attracting large number of global companies to Russia (Voronkova and Lucey, 2005). Russian economy and businessÂÂ  are facing the boom period and are about to gain more momentum in the coming years. As per the estimates in the year 2007, the current financial year GDP would be around US $733 billion. As per the estimates, the GDP growth rate would remain above 5% till the year 2012 (mapsofworld, 2010).ÂÂ  Other participants ofÂÂ  Russian economy and businessÂÂ  sector are industrial productions, import and export business, agriculture and many others. The main centres of business at Russia are Nizhny Novgorod, Moscow, Vladivostok, St Petersburg and Novosibirsk (mapsofworld, 2010).ÂÂ   Recently thousands of private companies have been carrying out their business in Russia, adding revenue to the Russian economy (mapsofworld, 2010).ÂÂ   Overview of Bangladesh Bangladesh, formerly East Pakistan, is the second largest Muslim country in the world. The capital, Dhaka, has over 2000 mosques and is known as the city of mosques. Bangladesh is bordered on the west, north, and east by India, on the southeast by Myanmar (formerly known as Burma), and on the south by the Bay of Bengal (mapsofworld, 2010). Bangladesh is one of the worlds most densely populated countries, with its people crammed into a delta of rivers that empties into the Bay of Bengal (bbcnews, 2010). Most of the people of Bangladesh are restrained to villages, with only 26 per cent living in urban areas. More than 98 percent of Bangladeshs population are Bengalis, who are largely descended from Indo-Aryans; the remaining two per cent includes Biharis and non-Bengali Muslims who had migrated from India. Bangladeshi culture, in many ways, reflects the culture of Greater Bengal (mapsofworld, 2010). Bangladesh has been in the course of a rough economic past. Two partitions led to wide economic neglect and even producing jute in large quantities contributed very little towards economic growth, as the country could not find much investment in this sector (mapsofworld, 2010). The foremost employer is agriculture, but it is unable to meet the demand for jobs. Thus many Bangladeshis in common with citizens from other countries in the region seek work abroad, sometimes illegally. The country is trying to diversify its economy, with industrial development a priority (mapsofworld, 2010). Overseas investors have pumped money into developed and the energy sector. Onshore and offshore gas reserves hold out some chance of future prosperity. Urbanization is proceeding rapidly, and it is estimated that only 30% of the population entering the labour force in the future will be absorbed into agriculture, although many will likely find other kinds of work in rural areas (mapsofworld, 2010). PEST Analysis All organisations operate in market places that are affected by forces outside their control (Jackson and Shaw, 2009, pp 300). Factors considered within the macro environment affect not only the company but all the other members of its micro environment, namely its suppliers, consumers, etc ( Easey, 1995). An analysis of the external factors that influence the firm is known as the PEST analysis i.e. Political, Economic, Social and Technological. PEST analysis of any industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. Political factors include government policies relating to the industry, tax policies, laws and regulations, trade restrictions and tariffs etc. Political factors affect both the producer and the consumer in various ways (Bohdanowicz and Clamp, 1994). A stable political surrounding is the basis for long-term decisions. The economic factors relate to changes in the wider economy such as economic growth, interest rates, exchange rates and inflation rate, etc. Vignali et. al, (2008), express that economic trends are extremely important for the business and that they depend to a great extent on the governments politics. Social factors often look at the cultural aspects and include health consciousness, population growth rate, age distribution, changes in tastes and buying patterns, etc. Changes in lifestyle and opinions influence the demand and the way of selling products (Vignali et. al, 2008, pp. 364). The technological factors relate to the application of new inventions and ideas such as RD activity, automation, technology incentives and the rate of technological change. As in all areas of industry new technology is making great inroads to improve quality of life and increase speed and quality of manufacture (Easey, 1995). 2.1 PEST Analysis of Russia (P)olitical factors The Russian economy underwent tremendous stress in the 1990s as it moved from a centrally planned economy to a free market system. In the political system established by the 1993 constitution, the president wields considerable executive power. There is no vice president, and the legislative branch is far weaker than the executive. Difficulties in implementing fiscal reforms aimed at raising government revenues and a dependence on short-term borrowing to finance budget deficits led to a serious financial crisis in 1998. Lower prices for Russias major export earners (oil and minerals) and a loss of investor confidence due to the Asian financial crisis exacerbated financial problems (state, 2010). Russia, initially Soviet Union has faced many economic difficulties in the past. The current President Russia is Dmitry Medvedev, but the government is still thought to be run by the previous President and current Prime Minister Vladimir Putin (bbcnews, 2010). The budget deficit of Russia rise n sharply in 2009 to around $60bn (Â £42bn). Moscows revenues are sharply down because of the plummeted oil prices due to a drop in global demand. (E)conomic factors The Russian economy is largely dependent on its export resources, oil and gas. The energy giant Gazprom is controversially close to the Russian state and critics say it is little more than an economic and political tool of the Kremlin (bbcnews, 2010). The Russian labour force is undergoing tremendous changes. Although well educated and skilled, it is largely mismatched to the rapidly changing needs of the Russian economy. Official unemployment dropped to its lowest rate of 5.4% in May 2008, and labour shortages appeared in some high-skilled job markets (state, 2010). The economic crisis which began in late 2008, however, quickly reversed this trend and the ranks of unemployed swelled to an International Labour Organization (ILO) estimated 9.5% in the first quarter of 2009; 1.8 million Russian lost their jobs in the first quarter of 2009 alone (state, 2010). , President Dmitry Medvedev claimed Russias economy will shrink by 7.5% in 2009 (bbcnews, 2010). However, real disposable income s have doubled since 1999, and experts estimate that the middle class constitutes approximately one-fourth of the population. The economic crisis, however, caused real disposable incomes to drop by 6.7% year-on-year in January 2009, and wages fell by 9.1% year-on-year in January 2009 (state, 2010). (S)ocial and Cultural Factors Russias population was 141.91 million as of January 2009, a very slight decrease from the previous year according to the government statistics service and the Ministry of Public Health The birth rate in 2008 was the highest recorded in the last 15 years. Life expectancy remains low compared to developed countries, but rose to 61.4 years for men and 73.9 for women in 2007 (state, 2010).Cardiovascular diseases, cancer, traffic accidents, and violence continue to be major causes of death among working age men. Many premature deaths are attributed to excessive alcohol consumption and smoking. A truly healthy Russia will require serious improvements in the health sector and some major changes in current cultural norms. Russias educational system has produced nearly 100% literacy. About 7 million students attended Russias 1,090 institutions of higher education in 2006, but continued reform is critical to producing students with skills to adapt to a market economy (bbcnews, 2010). Unemployment is highest among women and young people. Russia has an area of about 17 million square kilometres (6.5 million sq. mi.); in geographic terms, this makes Russia the largest country in the world by more than 2.5 million square miles. But with a population density of about 22 persons per square mile (9 per sq. km.), it is sparsely populated, and most of its residents live in urban areas (state, 2010). (T)echnological factors Russian TV broadcasting is dominated by channels that are either run directly by the state or owned by companies with close links to the Kremlin. The government controls Channel One and Russia One two of the three main federal channels while state-controlled energy giant Gazprom owns NTV (bbcnews, 2010). For most Russians, television, especially via the national networks, is the main source of domestic and international news. There are more than 400 daily newspapers, catering for every taste and persuasion and the major nationals are based in Moscow. Around 38 million Russians use the internet (bbcnews, 2010). 2.2 PEST Analysis of Bangladesh (P)olitical factors The first government of new formed Bangladesh after partition was formed in Dhaka with Justice Abu Sayeed Choudhury as President, and Sheikh Mujibur Rahman (Mujib) who was released from Pakistani prison in early 1972 as Prime Minister (bbcnews, 2010). The president, while chief of state, holds a largely ceremonial post; the real power is held by the prime minister, who is head of government. The president is elected by the legislature (Parliament) every 5 years. The presidents circumscribed powers are substantially expanded during the tenure of a caretaker government. In the caretaker government, the president has control over the Ministry of Defense, the authority to declare a state of emergency, and the power to dismiss the Chief Adviser and other members of the caretaker government. Despite serious problems related to a dysfunctional political system, weak governance, and pervasive corruption, Bangladesh still remains one of the few democracies in the Muslim world (state, 2010). H owever, democratic institutions and practices remain weak (bbcnews, 2010). (E)conomic factors Bangladesh has been through a rough economic past because of two partitions that led to widespread economic neglect and producing jute in large quantities contributed very less towards economic growth, as the country could not find much investment in this sector. The major employer in Bangladesh economy is agriculture, but it is unable to meet the demand for jobs. The country is trying to diversify its economy, with industrial development a priority. Overseas investors have pumped money into manufacturing and the energy sector. Onshore and offshore gas reserves hold out some chance of future prosperity (bbcnews, 2010). The Economist Intelligence Unit expects the fiscal position to remain weak in fiscal years 2009/10-2010/11 (July-June) as the government increases its efforts to implement a wide range of development projects (prlog, 2010). Real GDP growth is forecast to remain fairly stable, averaging 5.7% in 2009/10 and 5.9% in 2010/11, after the economy grew by 5.9% in 2008/09 (prlo g, 2010). Bangladesh deals almost equally in both exports and imports with total exports for Financial Year 2008 are $21.6 billion: capital goods, food grains, petroleum, textiles, chemicals, vegetable oils whereas total imports were $14.11 billion: garments and knitwear, frozen fish, jute and jute goods, leather and leather products, tea, urea fertilizer, ceramic tableware (state, 2010).ÂÂ  Urbanization has occurred rapidly in recent years and it is estimated that only 30% of the population entering the labour force in the future will be absorbed into agriculture, although many will likely find other kinds of work in rural areas (mapsofworld, 2010). (S)ocial and cultural factors The area that is now Bangladesh has a rich historical and cultural past, combining Dravidian, Indo-Aryan, Mongol/Mughul, Arab, Persian, Turkic, and west European cultures. About 98%, Residents of Bangladesh are ethnic Bengali and speak Bangla, thus called Bangladeshis (mapsofworld, 2010). Urdu-speaking, non-Bengali Muslims of Indian origin, and various tribal groups, mostly in the Chittagong Hill Tracts, comprise the remainder (mapsofworld, 2010). Most Bangladeshis (about 88.3%) are Muslims, but Hindus constitute a sizable (10.5%) minority (bbcnews, 2010). English is spoken in urban areas and among the educated. Bangladesh is one of the worlds most densely populated countries, with its people crammed into a delta of rivers that empties into the Bay of Bengal. Poverty is deep and widespread; almost half of the population live on less than one dollar a day. However, Bangladesh has reduced population growth and improved health and education (state, 2010). (T)echnological factors The main broadcasters Radio Bangladesh and Bangladesh Television (BTV) are state-owned channels and are considered government-friendly. There is little coverage of the political opposition, except in the run-up to general elections when a caretaker government takes control. TV is the most-popular medium, especially in cities. Foreign, especially Indian, TV stations have large audiences in Dhaka and other cities. State-run radio covers almost the entire country. BBC World Service programmes in English and Bengali are broadcast on 100 MHz FM in Dhaka. Newspapers are diverse, outspoken and privately-owned. English-language titles appeal mainly to an educated urban readership (bbcnews, 2010). 2.3 Adidas Entry to Russian Market Adidas boasts a 25 year history of success in the Russian market (intercomp, 2010). Its products are currently sold through 700 outlets in Russia and the CIS, and it owns 70 signature stores in Moscow, St. Petersburg, Nizhny Novgorod, Rostov-on-Don, Novosibirsk, and other places in Russia and the CIS countries (intercomp, 2010). Adidas has also proven to be successful previously in Russia and other European economies. Russia has been a successfully emerging market within the last decade in comparison to Bangladesh. The gross domestic product and geographical comparison of both countries also identifies Russia to be more sound economically and larger than Bangladesh. Russia Retail Market will grow from RUB10.87trn (US$425.0bn) in 2007 to RUB22.58trn by 2013 (prlog, 2010). The other factor which supports the move of Adidas towards Russia is the 100% literacy rate in Russia which makes it easier for Adidas within an educated workforce. Bangladesh on the other hand still is a developing country with deficiencies like poverty and uneducated workforce holding the progress of the country to some extent. Similar to Adidas many other international brands have been attracted to Russia such as Nike. The emergence of free market entry in 1993 in Russia significantly made them a potential target for international brands. Bangladesh has been a target of bitter rivalry between two women- Sheikh Hasina and Khaleda Zia both former prime ministers. They both had been jailed for suspected corruption but were released to contest the vote (bbcnews, 2010). The rivalry between these two women has been ongoing for past two decades has been a major factor in the slow economic growth of Bangladesh. Both these economies possess potential to attract international brands but Ba ngladesh still lack behind Russia in order to be the choice of market for Adidas. Higher GDP, more educated workforce, previous history of success, larger geographical area and political support are some factors which make Russia the choice of market for Adidas. ENTRY METHOD Entering an international market is never simple or nor automatic for any international brand (Burnett, 1993). There are many different ways to gain entry for companies which are largely dependent on their internal strengths and competitiveness in comparison to the regional competitors. In practice, many firms use a customised approach to entering a market. They determine their competitive advantage over other firms at home or overseas and then plan their entry strategies accordingly (Blythe, 2003). Jeannet and Hennessey (1992) cited by Blythe (2003), identified the primary market entry strategies which are more recently considered to be divided into three main groups: Exporting, Joint Venture and Direct Investment or Strategic Alliance. Exporting can be described as selling of a product in another country without making a commitment to the local production (Burnett, 1993). Exporting is further divided into direct and indirect exporting. Joint Ventures are joining of a foreign company with an outside partner to share the stock ownership of the new company. Strategic alliances are the recent method of entry into a foreign market and involve more effort than a joint venture (Burnett, 1993). The entry method of choice for Adidas to move into Russia should be either indirect exporting or by creating local manufacturing. Local manufacturing might be more useful as it will obtain create more jobs for local people and that will help in creating a good image for the company and the product. On the other hand indirect exporting has been proven to be successful in many European companies for example Japanese soap company Kao (Burnett, 1993). COMMUNICATION STRATEGY A communication strategy of a company must be integrated across the whole range of marketing activity, should include a feedback system, reflect organisational objectives and finally competition (Blythe, 2003). Careful integration and co-ordination of many communications Channels to deliver a clear, consistent and compelling message about the organisation and its products is referred as Integrated Marketing Communications (Kotler, 2001). Push and pull strategies can be described as marketing strategies with different objectives and operational methods. A pull strategy attracts customers to a brand through advertising and other communications, with the aim of persuading customers to seek the brands and products. On the other hand, push strategy involves incentivising retailers to carry and self stocks (Jackson and Shaw, 2009). Push strategy greatly depends on the personal selling ability of retailers and stockists. Adidas needs to use the pull strategy in order to successfully move into the Russian market as previously, Adidas has been creating their brand name with heavy advertising on Russian TV channels. For most Russians, television, especially via the national networks, is the main source of domestic and international news (bbcnews, 2010). Adidas, the second largest brand in the market has always flirted with fashion more overtly than nearest rivals. Adidas retain the services of global advertising agencies and use of promotional tools such as costly TV campaigns and guerrilla marketing (Tungate, 2008 ). The other factors in Russian market discussed in the PEST analysis of Russia such as stable political structure, business culture dominant environment, growing economic conditions, high growth potential, positive demographic trends, innovative/business retail culture and niche opportunities within the retail structure provides strong basis for the use of Pull strategy by Adidas (Hines and Bruce, 2001). 4.1 Market Segmentation, Targeting and Positioning Market segmentation refers to the process of identifying a division of a wider market in order to target it effectively within the marketing mix. The selected market segment needs to be sufficiently homogenous to respond to a single integrated marketing mix (Jackson and Shaw, 2009). Although every customer is different, it is possible using segmentation, targeting and positioning techniques, to place them into understandable group and to then ensure that we deliver the right fashion products to them (Thorne cited by Jackson and Shaw, 2009, pg51). Market Segmentation takes place on many different basis such as demographic, purchasing behaviour, geographic and psycho-graphic segments of the market. The demographic segmentation relates to topics like age, gender, race, religion, family size etc, purchasing behaviour relates to benefits, loyalty level, user occasion and readiness to purchase, geographic relates to country, town, city, climate, hemisphere, travel time and psycho-graphic relates to social class, lifestyles, spending behaviour and attitudes (Jackson and Shaw, 2009). Although these factors listed above are the most common and relevant, changes in the socio-culture can force marketers to re-evaluate these according to the situation. The ultimate purpose of market segmentation is to select a target market or markets. The targeting of a market includes segments that company intends to serve and the process of determination of these segments is called target market determination (vignali et.al, 2008). Three marketing strategies can be undertaken by Adidas to identify their target market which are undifferentiated, differentiated and concentrated marketing. Undifferentiated can be described as the strategy where the company ignores some of the market segments in order to achieve benefits and thus creates and enters the market with a completely unique marketing mix. The advantage of this strategy lies in lower costs: as the identical product, promotion and price and sales efforts for the whole market ensures low costs (vignali et.al, 2008). Concentrated this approach is suitable for companies with insufficient resources for differentiated market and concentrates on one or several segments (vignali et.al, 2008). Differentiated this approach focuses on covering all the segments of the market with different marketing mix for each segment. This is appropriate for large international brand names in order to create and spread their brand to every consumer (vignali et.al, 2008). Adidas will be successful in using differentiated strategy as they will be able to concentrate on each individual segment and create their brand name with the help of right promotional tools. This approach will also be useful as Adidas has been able to advertise heavily using TV adverts previously. Positioning Positioning is the development of a service and a marketing mix to occupy a specific place in the minds of customers within target markets (vignali notes). Positioning begins with the customer. But positioning is not so much what you say about your products or company as much as it is what your customers say about you. Regis McKenna, Relationship Marketing (vignali notes). Positioning implies adjustment to all marketing activities to the consumers expectation in the given segments. The basis for product or brand positioning is market segmentation and Positioning creates competitive advantage. Adidas needs to identify their target segments, and then needs to utilize the right marketing strategy in order to provide right market positioning for their product in Russia. Adidas chief executive Herbert Hainer has claimed Russia to be the biggest market in Europe for Adidas (retail news, 2008). Positioning can be achieved in six major possible ways which are specific product features, Benefits, problem solution, or needs, specific usage occasions, user category, against another product and Product class dissociation (vignali notes) 4.2 Branding and Brand Equity The purpose of a brand is to differentiate a product or service from competitor offerings, and to achieve effective positioning. (Bruce and Barnes, 2005 as cited in Littler, 2005) A global brand is one that is available in most countries in the world and shares the same strategic principles, positioning and marketing in every market throughout the world, although the marketing mix can vary. It has a substantial market share in all countries and comparable brand loyalty. It carries the same brand logo. De Mooij (2005). Branding provides visual cue to convey messages to consumers, it directs customers buying behaviour, differentiates from competitors, acts as positioning, help develop and sell brand extensions and also provides brand equity to company. Brand equity can be described as the total value of a brand including tangible and non tangible assets such as brand name, loyalty, perceived quality and associations (Jackson and Shaw, 2009). BUSINESS RISK Adidas moving into Russia have many advantages; however it also posses the potential for a few unwanted risk such as Political risk, Economic risk, Commercial risk, Taxes and legislation relating to company incorporation (Vignali notes). The political risks comprising of foreign policies and the risk of new government policies into action, economic growth is on the rise but Russia did face a crisis in 2008 from which they only recently have recovered (bbcnews, 2010), risk to competitors locally and internationally create a high risk of failure and finally the taxation and other legislation can be quite expensive and have an effect on the marketing strategies of the company. CONCLUSION/ RECOMMENDATIONS Russia and CIS countries are set to become Adidas groups biggest market in Europe by 2010, says chief executive Herbert Hainar (retail news, 2008). Russia is a very dynamic country and is known for world-class athletes as well as enthusiastic fans. By expanding our own retail network in Russia and the CIS countries, we are giving consumers access to a unique brand experience and to achieve their personal best. Martin Shankland, managing director of Adidas group in Russia and CIS (retail news, 2008). The new ÂÂ  BMI Russia Retail report predicts that the countrys total retail sales will more than double in local currency terms by 2013, growing from RUB10.87trn (US$425.0bn)ÂÂ  in 2007 to RUB22.58trn by 2013 (prlog, 2010). Rising disposable incomes, an expanding middle class and rising levels of credit penetration are key factors behind retail market expansion. . Russia has around 14 cities with more than 1mn people, and consumers are increasingly looking to modern retail outlets for aspirational purchases. The countrys large population and in particular the affluent urban population of the capital Moscow, is providing a solid base for the expansion of the retail market (prlog, 2010). Being an emerging market Russia possesses the potential for being successful for international brands and also poses some threats or risks. Adidas business entry strategy needs to be very cautious and similar to the strategies used before by them in Russian market. They also needs to have contingency plans in case of failure of the current strategies adopted by the company and also needs to carefully consider the promotional tools.

Software crisis

Software crisis INTRODUCTION: Since last 20-25 years, there has been a rapid increase in the development of programs using a computer. Also, the difficulty level of software has increased to a greater extent. In other words, a drastic change has occurred in the development of computer programs. In order to make the programs more and more predictable, different types of patterns have been created. But the software industry is still many years away from becoming a mature engineering discipline. Even in todays society, software is viewed with suspicion by many individuals, such as senior managers and customers, as something similar to black magic. The result is that software is one of the most difficult artifacts of the modern world to develop and build. Developers work on techniques that cannot be measured or reproduced. All this, lead to a new concept called software crisis. It has become the longest continuing crisis in the engineering world, and it continues unabated. As the nature of software is that it is intangible, malleable, and intellectually intensive and has trivial replication. Our ultimate goal is to make quality software-on time and within budget which can be achieved through application of systematic, disciplined, quantifiable approach to the development, operation and maintenance of the software. SOFTWARE CRISIS The difficulty of writing the code for a computer program which is correct and understandable is referred to as software crisis. The term software crisis revolves around three concepts: complexity, change and the expectations. This term was given by F. L. Bauer at the first NATO Software Engineering Conference in 1968 at Garmisch, Germany. Current System design approach is exceedingly empirical. It is unable to cope with increasing systems complexity. A number of problems in software development were identified in 1960s, 1970s, and 1980s. The problems that software projects encountered were: the projects ran over-budget, caused damage to property even to life. Despite our rapid progress, the software industry is considered by many to be in a crisis. Some 40 years ago, the term Software Crisis emerged to describe the software industrys inability to provide customers with high quality products on schedule. In general it refers to poorly written, hard to read, error-prone software that often lacks good documentation. Software crisis is also referred to the inability to hire enough qualified programmers. It has become the longest continuing crisis in the engineering world and it continues unabated. The most visible symptoms of the software crisis are late delivery, over budget; Product does not meet specified requirements, inadequate documentation. One of the most serious complaints against software failure is the inability to estimate with acceptable accuracy the cost, resources, and schedule necessary for a software project. Conventional assessment methods have always produced positive results which contribute to the too well-known cost infested and schedule slippage. As the world becomes more and more dependent on computers and as the complexity of software systems continues to rise, the crisis can only get worse. It is particularly severe in vital segments of the economy such as the health and financial services, and the transportation, manufacturing, communication, power generation, and defen se industries. Software Crisis in terms of statistics in 1990s * 31 % of projects canceled * 52.7% cost an average of 189% over budget * 84% are late or over budget (91% for large companies.) * The average system is delivered without 58% of proposed functionalities * $81 billion in 1995 for cancelled projects * $51 billion in 1995 for over-budget projects Only 16.2% of software projects are completed on-time and on-budget. In larger companies, a meager 9% of technology projects come in on-time and on-budget. In addition, about one third of all projects will be canceled before they ever get completed. Further results indicate 53% of projects will cost an average of 189% of their original estimates. In financial terms this analysis revealed that over $100 billion in cancellations and $60 billion in budget over runs occur in the Software Sector annually. CAUSES Software engineering today is in severe crisis. The situation is particularly grim because this crisis is not widely acknowledged by the software development industry. The causes of software crisis were linked to the overall complexity of the software process and the relative immaturity of software engineering as a profession. The main reason for the crisis is the lack of a sound software construction methodology with which to manage the high complexity of modern applications. The notion of a software crisis emerged at the end of the 1960s. An early use of the term is in Edsger Dijkstras ACM Turing Award Lecture, The Humble Programmer (EWD340), given in 1972 and published in the Communications of the ACM. Dijkstra says, The major cause of the software crisis is] that the machines have become several orders of magnitude more powerful! To put it quite bluntly: as long as there were no machines, programming was no problem at all; when we had a few weak computers, programming became a mild problem, and now we have gigantic computers, programming has become an equally gigantic problem. Edsger Dijkstra * The cost of owning and maintaining software in the 1980s was twice as expensive as developing the software. * During the 1990s, the cost of ownership and maintenance increased by 30% over the 1980s. * In 1995, statistics showed that half of surveyed development projects were operational, but were not considered successful. * The average software project overshoots its schedule by half. * Three quarters of all large software products delivered to the customer are failures that are either not used at all, or do not meet the customers requirements. To explain the present software crisis in simple words, consider the following. The expenses that organizations all around the world are incurring on software purchases compared to those on hardware purchases have been showing a worrying trend over the years. Not only are the software products turning out to be more expensive than hardware, but they also present a host of other problems to the customers: software products are difficult to alter, debug, and enhance; use resources no optimally; often fail to meet the user requirements; are far from being reliable; frequently crash; and are often delivered late. Among these, the trend of increasing software costs is probably the most important symptom of the present software crisis. Software crisis: The present scenario The Software Crisis began 4 decades ago and continues today. In the 60s, we began to speak of a software crisis. A thirty year long crisis was beginning. A world-wide research effort also began. Today, the situation is quite different. We have a Science of Programming. We know a great deal about how to design and document software, but the Software Crisis continues unabated! The software crisis continues because the communication between Computer Scientists and those who write software, including the Engineers, has been very poor. Current software standards, are weak, superficial, and are not based on software science. Process oriented standards are empty because there are no product/document standards. SOLUTION Over the last twenty years many different paradigms have been created in attempt to make software development more predictable and controllable. While there is no single solution to the crisis, much has been learned that can directly benefit todays software projects. One of the possible solutions to the software crisis is the study of software engineering. It is believed that the only satisfactory solution to the present software crisis can possibly come from a spread of software engineering practices among the engineers, coupled with further advancements in the software engineering discipline itself. Software engineering is concerned with all aspects of software production from the early stages of system specification through to maintaining the system after it has gone into use. As a solution to this software crisis, we must apply a disciplinary artistry; using tools that help us manage this complexity. The skilled systems engineer, can through the use of these techniques and by the application of systems engineering methods and project management skills, reduce the demands placed on software engineers, hence reducing the software engineering effort and also reducing the total development cost. But still, there is no single approach which will prevent all the consequences of software crisis in all cases. While there is no single solution to the crisis, much has been learned that can directly benefit todays software projects. It is our human inability to deal with complexity that lies at the root of the software crisis. It has been noted frequently that we are experiencing a software crisis, characterized by our inability to produce correct, reliable software within budget and on time. No doubt, many of our failures are caused by the inherent complexity of the software development process, for which there often is no analytical description. Through the use of computer-aided symbolic specification techniques and simulation, and with an understanding of the software development process, the skilled systems engineer can contribute to the resolution of the software crisis. The skilled systems engineer, can through the use of these techniques and by the application of systems engineering methods and project management skills, reduce the demands placed on software engineers, hence reducing the software engineering effort and also reducing the total development cost. In software engineering, the possible solution to software metrics is the use of proper software metrics and the proper utilization of these metrics. For the implementation of this solution to the problem of software crisis some pre-requisites are there. They are: 1. Knowledge of basic statistics and experimental design. 2. Basic understanding of commonly used software life cycle models, at least to the level covered in an introductory senior or graduate-level software engineering course. 3. Experience working as a team member on a software development project. In addition, for maximum utility in analytic studies and statistical analyses, metrics should have data values that belong to appropriate measurement scales. Software engineering is still a very young discipline. There are encouraging signs that we are beginning to understand some of the basic parameters that are most influential in the processes of software production. ÃÆ'Ëœ For the projects which are delivered late must adopt the following methodology: Project Planning Scheduling Project planning means creating work breakdown, and then allocate responsibilities to the developers over time. Project planning consists of construction of various tasks, timelines and essential pathways including Gantt charts and PERT charts and different written plans for various situations. It is quite usual in software development process to work backward from the project end date which results in complete software project failure. It is impossible that a project can be completed efficiently from the planning stage to the implementation stage. Allocation of roles and responsibilities has to be clearly defined. Proper scheduling is also required before the start of the project. It includes the time scheduling, teams scheduling. ÃÆ'Ëœ For the projects running out of budget, cost estimation methodology must be applied: Cost Estimation Cost estimation is mainly involved the cost of effort to produce the software project. But its not limited to the effort only. It also includes the hardware and software cost, training the employees and customer, travelling to the customer, networking and communication costs. Cost estimation should be done as a part of the software process model. Cost estimation needs to be done well before the start of the project development. Failure of the budgeting for the cost of the project results in complete disaster. Development tools, cost and hardware cost also need to be estimated first. ÃÆ'Ëœ In order to cope up with the increasing system complexity, risk management should be applied: Risk Management Risk management is an important factor towards software project failure if its not managed timely and effectively. As nothing can be predicted that what will happen in future so we have to take the necessary steps in the present to take any uncertain situation in the future. Risk management means dealing with a concern before it becomes a crisis. Project managers have to identify the areas where the risk can be and how it can affect the development of the project. Risk can be of technical nature or non technical. After the risk is identified there is a need to make the categories of that risk. Risk analysis is the process of examining the project results and deliverables after the risk analysis and applying the technique to lower the risk. After the risk is analyzed, the next step is to priorities the risk. At first focus on the most sever risk first; and les sever later. Managing the risk to achieve the desired results and deliverables is done through controlling the risk at its bes t. Conclusion Thus, we have discussed software crisis, its causes, the present status and the possible solution to this crisis. Software engineering appears to be one of the few options available to tackle software crisis. Software engineering is the application of a systematic, disciplined, quantifiable approach to development, operation, and maintenance of software; that is, the application of engineering to software. It is believed that the only satisfactory solution to the present software crisis can possibly come from a spread of software engineering practices among the engineers, coupled with further advancements to the software engineering discipline itself. The solution being advocated is to place a special emphasis on fault tolerance software engineering which would provide a set of methods, techniques, models and tools that would exactly fit application domains, fault assumptions and system requirements and support disciplined and rigorous fault tolerance throughout all phases of the life cycle. Also, the software must not be considered equivalent to a widget, i.e. a gadget. REFERENCES: Books referred: Software engineering: concepts and techniques Peter Naur Software engineering- Richard H. Thayer Websites and links: en.wikipedia.org/wiki/Software_crisis www.apl.jhu.edu/Classes/Notes//SoftwareEngineeringOverview.PDF http://www.unt.edu/benchmarks/archives/1999/july99/

Smokers Beware :: Smoking Health Tobacco Essays

Smokers Beware Paul Benko puts on his shirt and tie and begins the 15-minute walk to work. He is going to a job that has become a little bit more enjoyable since May 5, 2003. Benko, a non-smoker, has been happier at work as the manager of Our House East, a small bar on the Northeastern Campus in Boston, given that this bar no longer can allow smoking inside. â€Å"It used to get really smoky inside and was hard to breathe sometimes because it was so busy and everyone was smoking,† Benko said. â€Å"I would have to dry-clean my work clothes every week because all my nice shirts reeked of smoke.† The lack of a specified smoking section also caused this small campus bar to become extremely filled with smoke. â€Å"People used to walk around smoking, talking, and drinking,† Benko said. â€Å"It was gross and people used to burn each other all the time.† According to an Environmental Protection Agency study, nearly 3,000 people die each year from second-hand smoke. Much exposure to second-hand smoke is caused by having a spouse or co-workers who smoke or working in a place where anyone can smoke. The ban was instated to protect those non-smoker lungs and the lungs of children. â€Å"It was decided that people should not have to decide between their health and their jobs,† said Gifford Miller, New York City Council Speaker, when he announced New York City was going smoke free. A study done by the World Health Organization showed workplace exposure to second-hand smoke gave a 17 percent increased chance in developing lung cancer. While this number was not considered statistically significant it is still an unnecessary increase. Each year Massachusetts spends $4.8 million on tobacco prevention, control, and awareness programs, according to the American Lung Association. Besides the smoking ban, the biggest fight against smoking has been the tax rate. Massachusetts state law requires a tax of $1.51 per pack of cigarettes; one of the highest in the United States. Massachusetts is not the first place to fight for smoke-free air. Norway was first place in the world to ban smoking in all public places and Britain is in the process of creating a similar law. In the U.S., California and Delaware already have statewide bans of smoking in all indoor workplaces. Maine bans smoking in restaurants and many other states such as Montana, Arizona, and West Virginia are seeing individual cities and towns go smoke-free.

Learning in the Early Years Essay -- Papers Child Psychology

Learning in the Early Years This assignment identifies they key ideas and work of Margaret McMillan, Maria Montession, Rudolph Steiner and Fredrich Froebel. To discuss how those early educators have influenced current early years practice and to identify to ways in which current provision and practice is influenced by the work of the early educators. Margaret McMillan (1860 - 1931) Margaret McMillan believed in active learning through first-hand experiences and emphasised feelings and relationships aswel as physical aspects of movement and learning. She believed that children become whole people through play. She thought play helps them to apply what they know and understand. Margaret McMillan emphasised the importance of a close partnership with parents: she encouraged parents to develop alongside their children. Her most important achievement is to have been described as the 'godmother' of school meals and the school medical services. She believed that children are unable to learn if they are undernourished, poorly clothed, sick etc. To be described as the 'godmother' Margaret McMillan began a campaign to improve the health of children by arguing that local authorities should install bathrooms, improve ventilation and supply free school meals, eventually the House of Commons became convinced that hungry children cannot learn and passed the 1906 Provision of School Meals Act. Margaret McMillan pioneered nursery schools, which she saw as an extension of, not a substitute for home and as communities in themselves. She emphasised the value of open air and introduced gardens for families to play and explore. Margaret McMill... ...ctice is Friedrich Froebel. Most mainstream early year's provision in the UK is based on Froebelian principles. Children's development is encouraged through provision of a wide range of materials and activities tailored to the needs of the individual child. The current best practice emphasises Friedrich Froebel's beliefs that creativity, science and the humanities are important, these are now integrated across curriculum areas. Friedrich Froebel allowed children to use the 'Gifts' and 'Occupations' as they wished, with out having to do set tasks of the kind that adults usually asked of them. In the current practice this is known as free-flow play, this occurs for an average of 80% of a child's day at nursery. Bibliography  · Class Worksheets.  · Nolan.Y (2002) BTEC National Early Years, Oxford, Heinemann.

The Role And Functions Of New Zealand Government Essay -- essays resea

The New Zealand Government has made significant changes to the economy throughout the last 15 years. The operation and organisation of business activity in New Zealand has been affected by this changing economy. All aspects of the New Zealand Government have been altered. The reason for this change was to improve the performance by being more efficient. The key reforms are privatisation and corporatisation of State Owned Enterprises (SOEs) and restructuring government agencies. The most significant change was the election of the Labour Party in 1984, which ended the Muldoon Administration. At this time, New Zealand was in a rut because of poor economic management by the previous Government. Unemployment was high in 1983 and still climbing, real GDP was only 1.15 between 1976 and 1984, and international debt was at 41% of GDP in 1984. The United Kingdom (the major New Zealand export market) had join the European Union in 1973, and since had to endorse a quota where they could only import a certain number on overseas products. Under the National Government, New Zealand was close to self-sufficiency because the government refused to import products from overseas. The public were to losers in this situation as there were a limited number of products offered for sale, and they were also quite expensive too. This called for some desperate transformation. When the Labour Party was elected under David Lange, they immediately changed the sectors that they thought needed urgent attention. They were Capital Markets, Financial, Industry, and International Trade. Other reforms occurred in 1985 (Monetary), 1986 (Tax and Corporatisation), 1988 (Privatisation), 1989 (Public Expenditure), 1990 (Labour Market), and 1991 (Resource Management and Social Services). In fact all state sectors underwent some sort of alteration at some stage. The period from 1984 – 1994 was dubbed â€Å"a period of radical change.† These reforms occurred simultaneously and some are still being refined now. From 1995 onwards there was a second period of â€Å"slower paced evolutionary† activity. (1999, OECD Government Reform) The key idea in the reform process was to â€Å"roll back the state† – in other words focus more on what a government should do which is, governing the people. Defining a government’s core business can be difficult because in every country it is different, even in New Zealand. It is also d... ... the long run. Bibliography Bollard, Allan, Lattimore, and Silverstone (1996). Chapter one in A Study of Economic Reform: The Case of New Zealand. Elsevier Science Publications. Boston, J et al, (1996) Public Management: The New Zealand Model. Chapter three: The Framework of Government and the Evolution of the Public Sector. Oxford University Press. Clarke. L (March 2000) Face The Nation. Television New Zealand Ltd. New Zealand Employment Relations Service (October 2000). â€Å"The Employment Relations Act 2000 and Good Faith† Pamphlet of the NZ Department of Labour. New Zealand Country Paper (1999). Government Reform: Of Roles and Functions of Government and Public Administration. OECD New Zealand Employment Relations Law (2000) Overview [Online] Available: <a href="http://www.executive.govt.nz/era/erl_over.htm">http://www.executive.govt.nz/era/erl_over.htm [2001, April 29] Palmer, G. and Palmer, M. (1997) Bridled Power: New Zealand Government Under MMP. Chapter one: The Changing System of New Zealand Government. Auckland: Oxford University Press. TV3 (March 2000) 3 News, Television 3 and 4 Network Services Ltd. TVNZ (March 2000). One News. Television New Zealand Ltd.

Sugar Factory Project

A PROJECT REPORT ON â€Å" STUDY OF EXCISE DUTY PAYMENT BY GABRIEL INDIA LTD. † AT [pic] -: Submitted By:- AVINASH CHANRDAKANT IGHE -: The Research Guide:- PRO:-D. D. WALKE -: Affiliated To :- University of Pune N. D. M. V. P. Samaj’s Nashik [pic] Institute of Management Research and Technology (IMRT) For The Academic Year 2008 -2009 PREFACE Indirect tax is the one of the most enormous source of fund collection of the Indian government which aids to development expenses and other aspects. Central excise is one aspects of fund/revenue collection. Features of indirect taxes. Government of India needs funds for various purposes like maintenance of law and order, defence, social /health services etc. Government obtains funds from various sources out of which one main source is taxation, Justice Holmes of US Supreme Court has long ago rightly said that tax is the price which we pay for a civilized society. -view echoed in Parshuram Pottery works ltd vs. ITO (1977) 106ITR 1(sc). Taxes are conventionally broadly classified as Direct taxes and indirect taxes. As the name suggest, direct taxes are paid directly and indirect taxes paid indirectly. In the case of indirect taxes, they are paid by one person, but he recovers the same from another person. Thus, the person who actually bears the tax burden pays it indirectly through some other person, Who practically, merely acts as colleting agent of course, he is liable if fails to collect and pay the taxes. Central excise is totally whit the manufacturing company, which company Produce or manufacture excisable goods as per Central Excise Act 1944. Excisable goods indicate which goods failing under Central Excise Act 1944, And it is also must be movable and marketable and must be produce or manufacture in India. Indirect tax structure on goods. †¢ Excise duty 14%, †¢ Education cess 2%, †¢ Secondary and higher secondary education cess 1%, †¢ Vat 12. 50%. Invoice must be have 4 copy 1) Original for buyer. 2) Duplicate for transporter. 3) Third for assesses. 4) Fourth acknowledgement copy. ACKNOWLEDGEMENT It gives me immense pleasure to present this project report on study of Excise Duty Paid out by GABRIEL INDIA LTD. In partial fulfillment of post-graduate course M. B. A. No work can be carried out without the help and guidance of various persons. I am happy to take this opportunity to impress my gratitude to those who have helped me in completing this project report. At the outset, I would like to thank Mr. Kadam Head of Dept. (Excise) of ‘GABRIEL INDIA LTD’ for their valuable advice and guidance during my project completion, also Mr. Doke for timely help concerning various aspects of project. I would be failing in my duty if I do not express my deep sense of gratitude to Prof. D. D. WALKE without his guidance. It wouldn’t have been possible for me to complete this project work. Lastly I would like to thank all professors and staff at I. M. R. T. , my friends and all those persons who contributed directly or indirectly for successful completion of this project. AVINASH C. IGHE DECLARATION I, Avinash Chandrakant Ighe, student of MBA studying in Institute of Management Research & Technology, Nashik solemnly declare that the project titled â€Å"STUTY OF EXCISE DUTY PAYMENT BY GABRIEL INDIA LTD. was carried out by me in partial fulfillment of the MBA program under University of Pune. This project was under taken as part of academic curriculum as per university rules and norms and by no commercial interest or motive. It is my original work and not submitted elsewhere for any other purpose earlier. PLACE: NASIK AVINASH C. IGHE DATE: INDEX |Chapter No. |Contents |Page No. | | 1 | |INTRODUCTION ABOUT THE STUDY | 1-8 | | |1. |Object of the project | 1 | | | 1. 2 |Selection of the Topic for study | 2 | | |1. 3 |Objective of the project | 3 | | |1. 4 |Research methodology | 4 | | | |Scope of the study | 5 | | |1. |Limitation of study | 6 | | |1. 7 |Revenue collection of major taxes in India | 7 | | |1. 8 |Budget changes 2008 | 8 | | | | | | | 2 | |PROFILE OF THE ORGANIZATION | 9-15 | | |2. |Introduction of the Company | 9 | | |2. 2 |Product Profile | 14 | | |2. 3 |Organizational structure | 15 | | | | | | | 3 | |ANALYSIS AND INTERPRETATION OF DATA | 16-53 | | | | | | | | | | | | | | | | | |DDDDDDDATADATA | | | |3. 1 |Topic under study | 16 | | |3. |Key analysis & Data presentation | 35 | | | | | | | 4 | |EXECUTIVE SUMMARY | 54-56 | | | | | | | 5 | |CONCLUSIONS & FINDING | 57-58 | | | | | | | 6 | |SUGGESTIONS & RECOMMENDATIONS | 59 | | | | | | | 7 | |APPENDICES | 60-61 | | |6. 1 |Bibliography | 60 | | |6. |Glossary | 61 | | | | | | 1. Object of the Project In Master in Business Administration, theoretical knowledge is not sufficient. Prac tical knowledge got by the project is very useful in our future. MBA has to play quit responsible role as a manager, so that practical knowledge is must for management student. During the project we come across different real life problems. This practical knowledge helps us in future to overcome such problems in the corporate world. The objectives of the project work are as follows: 1. To enable the MBA student to test their theoretical knowledge in practical. 2. To provide training to student by the organization, this is very useful in their future. 3. Preparation of project report is mandatory for every MBA student, that is why the primary objective of any project is fulfill the requirement of the syllabus with the grasping the knowledge. 1. 2Selection of the topic for study Topic selections the one of the important aspect of our project. As it decided the course of action, to be followed. The topic selected should be such that it helps in understanding the excise concept clearly, as was given the topic by the company itself. This topic given by project guide was â€Å"STUTY OF EXCISE DUTY PAYMENT BY GABRIEL INDIA LTD†. Covers all the things related to excise analysis provided by the company. 1. 3Objectives of the project 1. To study procedure of central excise registration. 2. To study E. R. 1 form of central excise. 3. To study applicability of the central excise. 4. To study journey of Cenvat credit. 5. To study process of Cenvat credit taken. 6. To study drawbacks of central excise. 1. 4RESEARCH METHODOLOGY Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying now research is done systematically. In that various steps, those are generally adopted by a researcher in studying his problem along with the logic behind them. Data collection is important step in any project and success of any project will be largely depend upon now much accurate you will be able to collect and how much time, money and effort will be required to collect that necessary data, this is also important step. Data collection plays an important role in research work. Without proper data available for analysis you cannot do the research work accurately. There are two types of data collection methods available. 1) Primary data: – The information about the Company is gathered from the discussion with the employees/staff. 2) Secondary data:- The secondary data collected – The balance sheets as on the date of 31st Dec 2007 for the period of 1st April 2007 to 31st Dec 2007 The methodology of this study has been adopted on the following basis: Study of various Journals, Notes & Books. †¢ Collection of Primary & Secondary data records of the organization. †¢ Analysis of the collected data for its application. 1. 5S cope of the project The excise is the important tax from indirect tax. This project covers all points about excise and also cenvat credit rules and conditions. The central excise law mainly comprise of Central Excise act 1944, Central Excise rules 2002, Cenvat Credit Rule 2004. This project also comprises central excise registration procedure, assessee profile, rules related with central excise, journey of cenvat credit rule, process of cenvat credit taken and drawbacks of central excise. Central excise is source of Indian Government from collection funds. 1. 6 LIMITATIONS OF THE STUDY †¢ Generally company does not allow outsiders to conduct any study or research work in company. Therefore, get the project done in company itself was very difficult. †¢ Due to confidentiality some important information, which are important for the project, could not be collected. †¢ Some of the information lack in accuracy, due to which approximate values were used for the analysis. Hence, the results also reveal approximate values. †¢ The project is based on theoretical guidelines and as per situations prevalent at the time of practical training. Hence, it may not be apply to different situations. †¢ The time span for the project was very short which was of 2 months, which itself acts as a major constraint. Moreover, studying the guidelines and applied it practically within such short time span was a task of great pressure. 1. 7 Revenue collection of major taxes in India [pic] Note:- (1) N. A – not available. (2) Figures in crores. 1. 8 Budget changes 2008. Budget 2007-08 and Finance Bill 2008 was presented before Parliament on 29-02-2008. The changes which are effective immediately or from 1-04-2008 have been discussed at relevant places. The statutory changes and changes in duty rates are summarized in fort pages. Highlights as follows:- †¢ General rate of basic duty reduced from 16% to 14% from1-3-2008. †¢ Rule 6(3) of cenvat credit rule recast to provide for proportionate credit in case where manufacturer is manufacturing both exempted and taxable goods and service provider is providing both taxable as well as exempted services. †¢ In case of deemed manufacturer, simple repacking will be ‘Manufacture’ 1-3-2008. Till now, labeling, re-labeling and also repacking was required. †¢ Service tax on GTA to be paid by cash only. Controversy relating to cenvat credit of outward freight continues. †¢ Strips of plastics for weaving fabric eligible for SSI exemption 1-4-2008. EOU have to pay duty equal to 50% of customs duty plus excise duty 1-3-2008. †¢ NCCD of 1% imposed on mobile phones but NCCD on PFY and pan masala not containing tobacco has been withdrawn. 2. 1 Introduction of the company Gabriel India sets up its facility in Parwanoo in 1978 in collabora tion with Federal Mogul, USA world leader in thin-walled, bimetal engine bearings, the Parwanoo plant is equipped with a fully integrated facility for the manufacture of a complete range of bimetal bearing, bushes, flanges and thrust washes; including manufacturing of powder metal and bimetal strips. In 2004, Gabriel has put up a new plant in Khandsa (Haryana) for anufacture of aluminum tin bearings. Anand Engine bearing division was emerged in 2007 from Gabriel India Ltd and is now called Anand Engine Component Ltd. Anand Engine Component Ltd is a leading suppler of Engine bearings to domestic OEMS and replacement market in the automotive industry as well as other segments such Railway, Marine and power generation. Its product also being exported to several oversea markets. Name of the company: – Gabriel India limited, Address of company: – 29th milestones, Pune-Nashik Highway, Village Kuruli, Tal: Khed, Dist. Pune -410501 (India) Tel. :+91-9922908401/2/3/4 Fax: +91-2 135-261200 www. anandgroupindia. com 1. Capital Employed – $ 43 Million 2. Net Fixed Assets – $ 31 Million 3. Major Products- Shock Absorbers, Strutsand Front Forks. Engine Bearings. 4. HQ Location- Delhi 5. Established – 1961 2. 1. 1Brief history of Gabriel:- 1997 : Started Plant for OE Passenger car shocks 1998 : HMI, Tata Motors & Ford India business started 1999 : Toyota Kirloskar business started (Qualis) 2000 : Acquired certification for QS 9000 by BVQI 2001 : HM business started (Lancer) 2003 : Acquired certification for ISO 14000 2003 : Acquired certification for OHSAS 18000 2003 : Maruti business started 003 : Acquired certification for TS 16949 by BVQI 2003 : Acquired certification for Ford. 2004 : GMI business started. 2. 1. 2 Mission of the Company:- The mission statement of Gabriel is:- â€Å"To champion and accelerate learning by providing world-class technical and managerial solution and act as the hub for transfer of learning throughout the group. † Basic philosophy behind that i s â€Å"Increase of value contribution & customer satisfaction† which means elimination of non value added activities and emphasis on value stream way of thinking rather than the traditional functional way of thinking. 2. 1. 3 Logo of the Company:- pic] 2. 1. 4 Location of the production: – Company has six branches in India. It is as follows. †¢ Pune. †¢ Dewas. †¢ Hosur. †¢ Parwnaoo (Himachal Pradesh). †¢ Nashik. †¢ Gurgoan. 2. 1. 5 Production capacity:- 1) Struts 1. 5 Million units per annum. 2) Front Forks 1. 5 Million units per annum. 3) Shock Absorbers 10. 0 Million unit per annum. 2. 1. 6 Certification of the Company:- 1:-ISO9002 – Nashik, Hosur, Parwanoo. 2:-ISO14001 – Hosur, Dewas, Pune. 3:-QS9000 – Hosur, Dewas, Nashik. 4:-ISO16949 – Hosur, Pune, Dewas. 5:-OHSAS 18001 – Hosur, Dewas, Pune. 2. 1. 7 Ride control global product range. |Twin tube shocks (gas). | |Twin tube shocks (non-gas). |Mono tube shocks. | |Spring seat shocks (semi-strut). | |Cab suspension damper. | |Steering damper. | |Strut cartridges. | |McPherson struts. | |Self leveling shocks. | |Active suspension. | |Suspension corner module. | 2. 1. 7 Gabriel Pune [pic] 2. 2Product profile:- [pic] [pic] 2. 3 Organizational chart :- Deep C Anand Foundation Mr. S. G. Kulkarni (D. G. M finance) Mr. A. Vispute Mr. S. Das (Sr. manager) Manager) Mr. M. Dalal Mr. S. Agnihotri Mr. A. Mane Mr. T. J. Kadam (A. M) (A. M) (A. M) (A. M) Miss. Harivanda Mr. A. P. Doke (Asst. ) (Officer) Mr. R. M. Wadekar Mr. M. D. Pardeshi 3. 1 TOPIC UNDER STUDY 3. 1. 1 Theoretical background :- 1) Journey of Central Excise. 2) Central Excise Act 1944. 3) Central Excise Rules 2002. 4) Cenvat Credit Rule 2004. ) Registration procedure of central excise. 6) E. R. 1 form, analysis and format. 3. 1. 2 Journey of Central Excise. Available historical evidence on the organized forms of commodity taxation shows that duty on two commodities – salt and liquor – was levied during flourishing Mauryan period (5% to 10%). During Mughal period, tax on manufactured goods was extended to indigo, cotton, soap, edible oil, tobacco and salt. Early British Rule imposed duty on dairy products, handlooms, leather products. Iron and steel. Excise, as we understand it today, was 1st introduced on cotton yarn in 1894, mainly to check exports of Indian textiles to USA, China, Japan and Hong Kong. Subsequently, excise net was widened and it was imposed on motor spirit (1917), kerosene (1922), Silver (1930), Sugar and matches (1934). More items were covered under excise in 1943. Development of Excise Law Initially, separate Act used to be introduced for each commodity. Thus, by 1944, there were 16 each enactment. All these were consolidated and a consolidating Act was passed in 1944(which is still in force). The consolidated act included various items called Tariff Items (TI) – like Sugar (TI-1), Coffee (TI-2), Tea (TI-3) etc. More and more items were added each year, usually at the time of Budget. Finally, residual item – called Not Elsewhere specified (NES) (TI-68)-was introduced w. e. f. 1-3-1975. Thus, effectively, all items were covered. Duty on TI – 68 was 1% in the beginning, which was raised in stages to 12%. Central Excise Tariff :- Since tariff item were added from time to time, the arrangement and sequence of each was not tariff item was not scientific and logical as items were added in the Schedule to central Excise Act from time to time. In the meanwhile, International Standards were developed for classification of goods and Customs Tariff in India was revised to fall in line with International Standards for classification. Excise tariff was also revised and Central Excise Tariff Act, 1985 was brought into effect from 1-3-1986. Thus, only 15 commodities were covered in 1944, against over 1,300 commodities covered in 1994. MODVAT in 1986 :– Modvat was introduced w. e. f. 1-3-1986, to avoid cascading effect of taxation. Coverage of MODVAT was increased over a period of time and now most of the inputs (except a few), are eligible. MODVAT was extended to capital goods and petroleum products in March 94. (MODVAT was renamed as CENVAT w. e. f. 1-4-2000) Other landmarks – until 1938, excise duties were administered by provincial (Now called State) Governments. Central Excise and Salt Revenue Department was established in 1938. Changes in recent times:- Some important changes in recent times are as follows: 1-4-2000 – Basic Excise Duty will be 16%on almost on all commodities. Branded goods manufactured by SSI in rural area will be exempted from duty. 1-4-2000 – Modvat was renamed as Cenvat. New Cenvat rules 57 AK introduced Duty payment on fortnightly basic, instead of at every time before clearance. 1-7-2000 – All statutory records abolished. Department will rely on private records of assessee. New Valuation section 4 and new Valuation rules introduced. 1-7-2001- New Central Excise Rules made effective and earlier Central Excise Rules, 1944 scrapped. Many procedural simplifications made. September, 2001 – CBE&C released ‘New Central Excise Manual, 2001’ and ‘Custom Manual, 2001’. Basically, these are consolidation of many previous trade notices, public notices and CBE&C circulars. In addition, general information about customs and excise law is contained in these manual. 9-7-2004 – Introduction of Education Cess @ 2% of duty or tax, Textile Articles practically out of excise net. 10-9-2004 – Integration of Cenvat Credit of Excise duty on goods and service tax. Credit is inter-changeable. 1-1-2005 – Service tax on Goods Transport Agency. Tax payable by consignor/consignee paying freight. 28-2-2005 – Central Excise Tariff converted from 6 digits to 8 digits. 1-3-2006 – AED (GSI) fully exempted. SED merged with basic excise duty. 13-7-2006 – department can provisionally attach property of a person to whom show cause notice has been served (section 11DDA of CEA). Basic procedure in Central Excise As per section 6 of CEA, registration is required to be obtained by (a) every manufacturer or producer of excisable goods that is goods specified in first and second schedule to central excise tariff act (b) wholesale purchase or sale or storage of any specified goods included in first or second schedule of central excise tariff act. As per rule 9 of Central Excise Rules, every person who produces, manufacturers, carries on trade, holds private store room or warehouses or other wise uses excisable goods shall get registered. The rule also otherwise Board to issue notification (a) specifying conditions and procedures for registration and (b) grating exemption to person or class of person from provisions registration. Registration is compulsory as both section 6 of CEA and rule 9(1). It has been clarified that registration granted in earlier old rule 174 will be valued under new rules. 3. 1. 3 Central Excise act 1944 (sec 40) This is the first act which gave the power to excise officer for provision of collecting the excise or taking action of arrest, penalty, Valuation. Nature of Excise Act The basic condition for levy of Excise Duty:- 1) The duty is on goods. 2) The goods must be excisable. 3) The goods must be produced or manufactured with aid of power. 4) Such production must be in India. 5) Goods must be movable and marketable. 3. 1. 4 Central Excise Rules 2002 Rule 1:-Short title, extent and commencement. Rule 2: – Definition of. Act †¢ Assessment †¢ Assesses †¢ Board †¢ Duty †¢ Notification †¢ Tariff act †¢ Warehouse Rule 3: – Appointment and jurisdiction of central excise officer. Rule 4: – Duty payable on removal. (Molasses) Every person who produce or manufacture any excisable goods, or who store s uch goods in a warehouse, shall pay the duty livable on such goods in the manner provided in the rule 8 under any law, and no excisable goods, on which any duty is payable, shall be removed without payment of duty from any place, where they are produce or manufactured, or from a warehouse, unless otherwise provided. Rule 5: – Date for determination of duty and tariff valuation. If any excisable are used within the factory, the date of removable of such shall mean the date on which the goods are issued for such use. Rule 6: – Assessment of duty. The assessee shall himself assess the duty payable on any excisable goods. Rule 7: – Provisional assessment. The Assistant Commissioner of central excise or the deputy commissioner of central excise, as may be required for finalizing the assessment, the is available, but within a period not exceeding six months from the date of the communication of the order issued under sub rule (1). Rule 8: – Manner of payment. The duty on the goods removed from the factory or the warehouse during a month shall be paid. Rule 9:-Registration. Any person who produces, manufacture, carries on trade, holds privet store-room or warehouse or otherwise uses excisable goods, shall get registered. Rule 10:-Daily stock account. All such records shall be preserved for a period of five years Immediately after the financial year to which such records pertain. Rule 11:-Goods to be removed on invoice. No excisable goods shall be removed from a factory or a warehouse except under an invoice singed by the owner of the factory or his authorized agent and in the case of cigarettes, each such invoice shall also be countersigned by the inspector of central or the superintendent of central excise before the cigarettes are removed from the factory. Rule 12:-Return to filing Provided that an assesses manufacturing pan masala failing under tariff item 21 06 90 20 or pan masala containing tobacco failing under tariff item 24 09 99 90, shall also file, along with the return ,for the month which the said return relates, a statement summarizing Rule 13: – Export without payment of duty. †¢ Any excisable goods may be exported without payment of duty from a factory of the producer or the manufacture or any other premises, as may be approved by the commissioner. †¢ Any material may be removed without payment of duty from a factory of the producer or the any other premises, for use in the manufacture or processing of the goods which are exported, as may be approved by the commissioner. †¢ The export under sub rule (1) or sub rule (2) shall be subject to such conditions, safeguards and procedure as may be specified by notification by the Board. Rule 14: – Warehousing provision. The central government may be notification, extend the fac ility of removal of any excisable goods from the factory of production to a warehouses to another warehouses without of payment duty. †¢ The facility under sub-rule (1) shall be available subject to such condition, including penalty and interest, limitation with respect to the period for which the goods may remain in the warehouse and safeguard and procedure including in the related to the dispatch, movement, receipt, accountable and disposal of such goods may be specified by the Board. 3. 1. 5 Cenvat credit rule 2004. (rule 16) Dated 10/9/2004 amended. Government appointed Dr. Vijay Kelkar for recommending tax reforms and as part of the report. Union budget 2003-2004 clearly recommendation of Kelkar committee have been accepted. A new rule 12 A was inserted vide notification no: 19/2006, dated 30/09/2006. which deals with the procedure and facilities for large tax payer, particularly with reference to the following aspects. 1) Removal of input or capital goods by a large tax payer through a transfer challan/invoice. 2) Transfer of cenvat available with one of the units of the large taxpayer to his other registered premises through a transfer challan. Cenvat credit rule deals with as follows goods, Rules 1 :- Capital goods †¢ All goods failing under chapter 82,84,85,90 heading no 68. 02. †¢ Pollution control equipment. †¢ Component, spares and accessories of the goods. Specified (1) (2) above. †¢ Moulds and dies, jigs and fixtures. Refractory and material. †¢ Tubes and pipes and fitting. †¢ Storage tank. Note:-office equipment and appliance in an industry and hence credit cannot be valid. Rules 2 :- Inputs All goods and raw material Except light diesel oil, high speed diesel oil and motor spirit, commonly known as petrol and motor vehicles, used for providing any output service. Rule: – 3 A manufacturer or producer of final products or a provider of taxable service shall be allowed to take credit. †¢ The duty of excise of specified in the first schedule to the Excise Tariff Act, livable under the excise act. †¢ The duty of excise specified in the second schedule to the Excise Tariff Act. The education cess on excisable goods under section 91. Rule:-4 Condition for allowing CENVAT credit. The cenvat credit in respect of inputs may be taken immediately on receipt of the inputs in the factory of the manufacturer or in the premises of the provider of output service. Rule: – 5 Refund of CENVAT credit to units in specified areas. For the purposes of this rule, â€Å"duty† means the duties specified in the sub rule (1) of rule 3 of these rules. Rule: – 6 Obligation of manufacturer of dutiable and exempted goods and provider of taxable and exempted services. Rule: – 7 Distribution of credit on inputs by the office or any other premise of output service provider. A provider of output services shall be allowed to take credit on inputs and capital goods received on the basis of an invoice or a bill or a bill a challan issued by an office or premises of the said provider of output service, which receives invoice, issued in terms of the provision of the central excise rules, 2002, towards the purchase of inputs and capital goods. Rule: – 8 Storage of inputs outside the factory of the manufacturing. Rule: – 9 Documents and accounts. (1) An invoice. (2) A supplementary invoice. (3) A bill of entry. (4) A certificate issued by an appraiser of customs in respect of goods imported through a Foreign Post office. Rule: -10 Transfer of cenvat credit. Rule: – 11 Special dispensation in respect of inputs manufactured in factories located in specified areas of North East region, Kutch district of Gujarat, state of Jammu and Kashmir and state of Sikkim. Rule: – 12 Power of central government to notify goods for deemed cenvat credit. Rule: – 13 Recovery of cenvat credit wrongly taken or erroneously refunded. Where the cenvat credit has been taken or utilize wrongly or has been erroneously refunded, the same along with interest shall be recovered from the manufacturer or the provider of the output service and the provision of section 11A B of the excise act or section 73 and 75 of the finance act. Rule: – 14 Supplementary provision. Any notification, circular, instruction standing order trade notice or other order trade issued under the Cenvat Credit Rule 2002, by the Central Government, the central board of excise and customs, the chief commissioner of central excise, and in fore of the commencement of these rules, shall, to the extent it is relevant and consistent with these rules, be deemed to be valid and issued under the corresponding provision of these rules. 6. Registration procedure of Central Excise As per section 6 of CEA 1944, Registration is required to be obtained by (a) every manufacturer or producer of excisable goods that is goods specified in first and second schedule to central excise tariff act b(b) wholesale purchase or sale or storage of any specified goods included in first or second schedule of central excise tariff act. As per rule 9 of central excise rules, every person who produces, manufacturers, carries on trade, holds privet store room or warehouses or other wise uses excisable goods shall get registered. The rule also otherwise Board to issue notification (a) specifying conditions and procedures for registration and (b) grating exemption to person or class of person from provisions registration. Registration is compulsory as both section 6 of CEA and rule 9 (1) use the world shall. It has been clarified that registration granted in earlier old rule 174 will be valued under new rules. 1. Application for registration:- Before starting production of excisable goods or dealership for the purpose of issuing invoice to pass Cenvat credit, registration should be obtained. The Application Forms specified for this purpose are given in Annexure (Form A1 for all persons except certain textile processors/cheroot manufacturers). Separate Forms A2 is prescribed for registration of Power loom Weavers/Hand processors/ dealers of yarns and fabrics and manufacturers of readymade garments. Form A3 is the application for registration specified for manufacturers of hand – rolled cheroots tobacco falling under sub – heading 2402. 00 of Central Excise Tariff. The application should be submitted in duplicate to the jurisdictional Deputy/ Asst. Commissioner of Central Excise. An attested copy of permanent Account Number (PAN) allotted by Income Tax Department should be enclosed with the application. Under the New Central Excise Registration Procedure for Power loom Weavers/Hand processors/ dealers of yarns and fabrics and manufacturers of readymade garments, the C. B. E. and C. through Circular No. 708/24/2003- CX, dated 23-4-2003[2003(153) E. L. T(T63)], asked departmental officers to issue registrations even if PAN is not available. 2. Registrations Certificate:- The Registrations Certificate in prescribed format [Form RC-Annexure-2] will be issued within seven days. Normally, RC can be obtained across the table on the date of application itself. Verification of the premises will be made later. 3. Permanent nature of RC:- Registrations Certificate, once issued, is permanent except when it is suspended or revoked. RC is not required to be renewed. 4. No fee for Registration:- Registrations Certificate is issued free of charge and there is no fee prescribed for the same. 5. Same form for intimation of changes:- The same application form is to be used for intimating any change in the information furnished originally at the time of applying for Registrations Certificate. Manufacture of new or additional products need not be intimated. 6. Transfer of Business:- Excise registration is premises-specific. But it is non-transferable and hence, when the business is transferred to another person by way of sale or lease, the taking over the business (transferee) should take fresh registration in this name. 7. Change in the Constitution:- If the entity holding Central Excise Registration is a firm or company or association of persons, any change in the constitutions should be intimated to the concerned Central Excise Officer within 30 days. 8. De- Registration:- If the business is not carried, Registrations Certificate should be surrendered to the superintendent of Central Excise. A declaration specified for this purpose [Annexure-3] should be given while surrendering RC. 9. Quoting RC Number:- The PAN- based Excise registration number is required to be printed on top of all Central Excise invoices, duty challans, PLA & other Forms /documents. Textile units coming into Excise fold for the first time can clear their goods and pay duty pending grand of registration. 10. Revocation or suspension of registration:- For contravention of provisions of Central Excise Act, 1944/ Central Excise Rules, 2002 and other specified offences, RC can be suspended or revoked by the deputy/Assistant Commissioner. As there are separate penal provisions to take care of various infractions, this is seldom resorted to. 3. 1. 7 Analysis and detail of Excise Return Form: – Excise Return (E. R. -1) form :- Excise Return (E. R. -1) form is the most important document of excise return. Rule 12 of the Central Excise Rules, 2002 and rule 9(7) of CENVAT Rules, 2004. Each E. R. 1 form have two copies one is original and other is duplicate this document use for return of excisable goods and availment of cenvat credit for the month. Includes details of the manufacture, clearance and duty payable also detail of goods item code, registration number, name of the company, address, quantity manufactured, and quantity cleared assessable value etc. E. R. 1 form has details about basic excise duty 14%, education cess 2% and secondary and higher education cess. Attached all detailed value, item code number, description and also detail of cenvat credit availment and utilized. E. R. 1 form has details about cenvat input goods, cenvat capital goods, and cenvat service tax. The following points are include in cenvat credit availment and utilized. †¢ Credit on manufacture invoice. †¢ Credit taken on Dealers invoices. †¢ Credit taken on capital goods. †¢ Credit taken on input services. †¢ Credit taken on imported capital goods. Credits taken from inter unit transfer of credit by a large taxpayer. E. R. 1 form include Self assessment memorandum, acknowledgment and lastly authorized signature and name. 3 . 1. 8 CENVAT Credit Process:- (1) Cenvat credit is allowed to offset duty liability on final product services. Hence, as per rule, Cenvat credit is not allowed on quantity of inputs and input service used exclusively in the manufacturer of exempted goods/ services. If cenvat credit is availed on inputs and input services used in the manufacture or rendering of both dutiable and exempted goods or services, 10% of total price (excluding sales tax and other taxes if any paid) shall be paid. The output service provider shall utilize credit only credit only to the extent of an amount not exceeding 20% of the amount of service tax payable or taxable output service. Now sub-rule (3A) in Rule 6 Vide Notification No. 10/2008-C. E. (N. T. ), dated 1-3-2008. (w. e. f. 1-4-2008) provides for reversal of credit attributable to the input and input services used in the manufacture of exempted goods as per the prescribed in the said rule. (2) The condition of 10% payment is not applicable if separate accounts of receipt, consumption and inventory of such inputs or input service are maintained cenvat credit is taken on that quantity of inputs and input services used in the manufacture of dutiable goods/ taxable service only. In respect of certain specified services, such restriction doses not operate. Thus credit is allowed on the service tax pay without the requirement of maintaining separate accounts to consulting engineer, architect, and interior decorator, management consultant, real estate agent, commissioning and instillation service, technical inspection and certification service, commercial or industrial construction service security, security agency, scientific or technical consultancy, banking and financial services, life insurance services, technical testing and analysis service, maintenance or repair service and intellectual property service, if these or not used exclusively for providing exempted output services. In the case of general insurance service, when both taxable and exempted services are provided, an optional scheme, utilize Cenvat credit attributable to inputs/ input services used in providing taxable services, has been provided. (3) For manufactured of certain specified exempted goods manufacturer shall pay an amount equivalent to Cenvat credit attributable to inputs and input services used in or in relation to manufacture of such final products. These products are: A – Goods falling within heading No. 2207 of the First Schedule to the Tariff Act; (Ethyl alcohol and other spirits, denatured, of any strength); B – Low sulphur Heavy Stock (LSHS) used in the generation of electricity; C – Naphtha (RN) used in the manufacture of fertilizer; D -. Newsprint, in rolls and sheets, falling within heading No 48. 1 of Central excise tariff; E – Final products failing within chapters 50 to 63 Central excise tariff; F – Naphtha (RN) furnace oil used for gener ation of electricity; G – Goods supplied to defense projects or to the Ministry of Defense for official purposes, under any of the specified notifications; H – Liquefied Petroleum Gases (LPG) falling within item 27111200, 2711300 and 27111900 of the said First Schedule; I – Kerosene for ultimate sale through Public Distribution System. If the above producer is not followed the assessee will be liable not only for recovery under Rule 14 of Cenvat Credit Rule, 2004, but also for interest penalty. (4) Amount of 8% paid (now 10% under Rule 6) while clearing non-dutiable goods and realized from customers was held as not recoverable under section 11D of Central Excise Act, 1944 – Unison Metals Ltd. V. commissioner, 2006 (204) E. L. T. 323(Tri. -LB). But if the amount was collected in respect of dutiable goods, the same Larger Bench judgment says, real identity of the amount collected is not relevant for section 11D; whether the collection ‘represented duty’ of excise alone is relevant. (5) As per new condition â€Å"(d)† in Rule 6(3), the output service provider in the case of general insurance service has to intimate the option in writing to utilize Cenvat attributable to inputs and input services in providing taxable output services to the Range Superintendent, giving prescribed details. The option once exercised cannot be withdrawn during the remaining part of the financial year. (6) Credit is not admissible on capital goods used exclusively in manufacture of exempted goods/rendering of exempted services. 7) Under Rule 6 (3), no distinction is to be made between intended final product and unintended emergency of by – product – 2007 (208) E. L. T. 25(Tri. -LB) – Rallies India Ltd. v. CC E. (8) The substantive provisions of Rule 6 as contain in sub-rule (1),(2) and (3) shall not apply for exempted goods cleared either to :- ? SEZ Unit, ? 100% EOU, ? EHTP,STP unit, ? United Nations or an International Organization for their official use or supplied to projects listed in Notification No. 108/95 – C. E. , or ? For export under bond under Rule 19 of the Central Excise Rules, 2002. [ C. B. E. & C. circular No. 785/18/2004 – CX. , dated 17-5-2004 – 2004 (167) E. L. T. T35] ? Gold or Silver arising in the course of manufacture of copper or zinc by smelting, or, All goods which are exempt from the basic duties of Customs and the additional duty (C. V. D. ) when imported into India and supplied against International competitive bidding in terms of Notification No. 6/2006 – C. E. 2. KEY ANALYSIS & DATA PRESENTATION 3. 2. 1 EXCISE DATA OF THE COMPANY :- Financial highlight of the period 1st April 2004 to 31st March 2008 A. Value of clearance goods. |S. R. |Particulars |2004 – 2005 |2005 – 2006 |2006 – 2007 |2007 – 2008 | |1 |Domestic clearance |774200060 |1001839000 |1024535335. 87 |761355812. 0 | |2 |Scrap |2990434 |4460621 |4406276 |3947935 | | | | | | | | |3 |Export clearance |11270 |2740620 |5150444 |1958831 | |4 |Other |26581926 |29447903 |8895151. 08 |00. 00 | |5 |Total clearance |803783690 |103783690 |1042987207. 15 |767262578. 50 | B. Central excise duty. |S. R. Particulars |2004 – 2005 |2005 – 2006 |20 06 – 2007 |2007 – 2008 | |1 |Payment in PLA |48740016 |53681491 |41367098 |26186202 | | | | | | | | |2 |Payment through cenvat credit |90119634 |112750237 |169196919 |100193615 | | | | | | | | | | | | | | | |3 | Total |138859650 |166431728 |210564017 |126379817 | | | | | | | | | | | | | | | C. Cenvat credit taken. |S. R | Particulars |2004 – 2005 |2005 – 2006 |2006 – 2007 |2007 – 2008 | |1 |On capital goods |4958440 |4773122 |8147200 |7764147 | | | | | | | | |2 |On input goods |87752967 |109226355 |153488966 |86673644 | | | | | | | | |3 |On input services |165307 |311808 |4044501 |3008152 | | | | | | | | | | | | | | |4 | Total |91776714 |114311285 |165680667 |97445943 | | | | | | | | | | | | | | | Passenger cars in India- Share of Business The following chart shows market share of Gabriel India ltd. Conclusion:- The above pie chart shows Gabriel is the enormous producer in the India which produces automotive components. Gabriel covered about 63%production and other companies covered only 37%. It is indicating Gabriel very important company for the Indian automobile sector. Central excise paid by Gabriel: (Payment in PLA, payment through cenvat credit) The following chart shows payment through personal ledger account and cenvat credit. Conclusion:- The above chart shows central excise payment through personal ledger account and cenvat credit. Cenvat credit is the most important element of excise. As per above chart company paid continuously excise from personal ledger account and continuously growth in payment of duty. Total excise payment of Gabriel (from 2001 to 2008) The following pie chart shows excise payment of Gabriel India ltd. ll payment shows in parentage from 2001 – 02 to 2007 – 08 [pic] Conclusion :- The above chart shows every year increase the total value of excise clearance, that means Gabriel have incessantly growth and also paid the duty regularly. Cenvat credit taken :- The following bar graph shows cenvat credit taken by Gabriel India ltd. The following value shows Capital goods, Input goods and Input Services. [pic] Conclusion :- The above hart shows value of Capital goods, Input goods and Input Services in graphically. As per above chart input goods is one most important goods for cenvat credit and large commitment for cenvat credit. Capital goods and input services covered very small area of cenvat credit. | |[See rule 12 of the Central Excise Rules, 2002 and rule 9 (7) of CENVAT Credit Rules, 2004] | |   |   |   |   | |Large Taxpayer unit opted for (Name of City) |   | |   | |   |   |   |   |   | |   |   |   |   |   |   | |Name of the assessee | |   | 29-Mile Stone Pune – Nasik Highway |   | |   |   | |   |Village Kuruli, Pune-410501 |   | |  3. Details of the manufacture, clearance and duty payable: |   | |   |   |   |   |   | |1 |Motor Vehicle parts & Accessories : Shock |8708. 00 | | 14 % | | |Absorber & Struts / Kits/Tube | | | | | | | |- | | |2 |Tools & Dies |8207. 00 | – |14 % | |3 |Waste & Scrap of Steel |7204. 90 | – |14 % | 2. List of the principal inputs and capital goods used by the assessee. A) Inputs :- 1) MS Steel Tubes 2) Bright Bar 3) Sintered parts. B) Capital Goods: – As per Annex- G. 4. Brief details of the revenue for the list three years in the Performa given below. |Year. |Total duty paid |Total duty paid through CENVAAT | Total duty | | |PLA |Inputs Cap. Goods | | | | | |payment | | |(In Rs. ) |(In Rs. ) | | | | | |(In Rs. | | | | Inputs /Cap. Goods | | |2002-2003 |28871497 |42919868 / 3224062 | 75015427 | |2003-2004 |39091938 | 61721263 / | 104876428 | | | |4063257 | | |2004-2005 |48740016 | 86010192 / 3369064 | 138119272 | C. SUMMARY OF AUDIT RESULTS Date of preparation 22. 09. 2002 W/P No_____________ Provide an outline of all objections , which involve short/non levy/collection of Duty, amount (say under Sec. 1D), irregular availment / utilization of credit, Irregular payment of refund and non -payment of interest due. Details of objection Of technical /procedural in nature without involving revenue / credit / interest /amounts should also be mentio ned . Indicate whether the assessee has agreed to the objection and if so , has made spot payment (if so details thereof). D. PRELIMINARY OR DISK REVIEW: Date of preparationW/P No_____________ 1. Give reasons for selection of the unit for audit this time (as informed by Planning Cell) The Company has paid Central Excise Duty between 1 to 2 crores through PLA for the last three years; therefore according to the CBEC letter F. No. 598/35/2001-CX DT. 09. 11. 2001, the company has been selected for EA-2000 Audit, under new standard audit programmer 2. The auditor should check whether the Assessee Master File (refer to in Annexure A and B of New SAP) is available in IAD and whether the same is complete. If not the auditor should complete the same as for as possible from the information available in the office. Go through the information available in Assessee Master File. Identify and mention (with justifications), the areas or issues those merit verification during the conduct of audit (refer Para 3. 4. 2 of New SAP) No Assessee Master File has been maintained in IAD. However, now it is being prepared. (i) Obtain and study other documents illustrated in para 3. 4. 2 and Annexure G of New SAP and conduct examination as illustrated in Annexure D of New SAP. List Out the documents studied. 1) Balance Sheet 2) Clearances for last three years 3) Classification list 4) Modvat Declaration (ii) Identify and mention (with justifications), the areas or issues those merit Verification during the conduct of audit (refer para 3. 4. 2 of New SAP). In the balance sheet for the year 2003-04 it is observe that the company has shown Other income Rs. 50,163,700/- the detail of the same are required to be verified (See Annexure â€Å"A†) 3. Work out sum of the important financial ratios as mentioned in para 3. 4. 3 and Annexure C of New SAP. Mention the important indicators which require detailed Verification during the conduct of audit. From the balance sheet for the year 2000-01 & 2001-02 it is observed that the company have not taken any term loan from bank but during the year 1996-97 the company has taken term loan from ICICI, SBI Patiyala, Deutche bank for installation an of plant as well as purchase of assets. Further the company has not taken major advances from their customers. 4. Mention charges in the law and rates of duty pertaining to the products manufactured and inputs since previous audit. There is no change in rates of duty for products manufactured and inputs since last audit. 5. Mention details of Anti-evasion cases booked in recent past or are in progress and Past audit objections, which have not been settled so far by way of assessee acceptance, Adjudication, appeals etc. No anti-evasion cases booked in recent or past, Audit objections are pending related to service tax on Tech. know how and clearance to Sister Unit, Non payment of interest on rate escalation charges 6. Observation of the Auditor on any other issue emerging during Desk Review. E. GATHERING AND DOCUMENTIING SYSTEMS INFORMATION INTERVIEWS Date of preparation: 16. 09. 2 to 18. 09. 02W/P No_____________ Person (s) Interviewed, their designation and dates of interview. |Person |Designation |Date of interview | |Mr. Sanjay Agrawal |Sr. Manager, Finance | | |Mr. B. Rao |Sr. Manager Production | | Whether the assessee’s as submitted list of all documents maintained in respect of items mentioned und er Para 3. 4. 7 of New SAP. Yes the assessee has submitted the list of all documents i. e. Trial balance, Balance Sheet, profit & loss account, Sales tax returns, Income tax returns, Purchase & Sales ledger Give the gist of interviews especially in respect of i) related ventures , business with these ventures and annual volume of such Transactions, ii) relationships with the unit and its owners/shareholders , iii) the head office /registered office of the unit , location of its operations and location of its accounting records Head Office/Factory: Kuruli, Pune- Nasik Highway, Tal -Khed, Dist-Pune. iv) whether Company is an ancillary unit or independent unit of productions: It is an independent Unit. v) Any organizational or systems changes that has occurred since last audit CENVAT TO PLA RATIO (in 000) Year |PLA |CENVAT |Ratio | |2003-04 |39092 |65785 |37:63 | |2004-05 |4874 |89379 |35:66 | Excise Duty to Turnover Ratio (in 000) |Year |Excise duty |Turnover |Ratio | |2003-04 |104877 | | % | |2004-05 |138119 | | % | AUDIT PLAN: (Please see para 3,4,22 to 3,4,24 and Annexure J of NEW SAP) Date of preparation 14. 01. 2006 W/P No_____________ Audit Plan approved by___________ ) The Audit Plan must be based on the issues identified in the previous stops as to be verified during the conduct of audit and must be specific in the following format(also given in Annexure J of New SAP) |Srno |Subject No |Specific issue |Source Document |Field Document |Coverage Period |Selection |Verification | | | | | | | |Criteria |Paper No | |1 |Capital goods |Credit availed on |1. Invoice |1)purchase register|December, |Company | 1 | | | |capital goods & | |/ |2001. |Availed | | | | |installation |2. RT 12 |order | |Credit in | | | | | | | | |Capital goods of | | | | | |3. Balnce |2) Asset | |Rs. lakhs for | | | | | |sheet |Register, | |the month of Dec. | | | | | | | | |2001. | | | | | |4. Delivery |3)Installatn | | | | | | | |Challan |certificate | | | | | | | | | | | | | | | | |5. Cenvat A/c |4)Gate | | | | | | | |Register. |register | | | | | | | | | | | | | | | | | |5) Issue slip | | | | | | | | | | | | | |2 |Credit on input|Credit availed on |1). Export |1). Purchase |November, 2001. |Company has |2 | | | |inputs of |Invoices |Register, | |availed CENVAT | | | | |utilization |2). RT 12 |2) Purchase | |Credit of | | | | | |3). Balance |order, | |Rs. 62 lakhs | | | | | |sheet |3) Gate | |On input for the| | | | | |4). CENVAT A/c |register, | |month of Nov. | | | | | |register |4). Issue slip | |2001 and March | | | | | | |5) Stock | |2002 | | | | | | |statement. | | | | |3 |Export |Export under bond |1). RT 12 |1). Purchase order,|August, 2001, |Company has | 3 | | | |/ rebate |2). ARE I |2).. Shipping | |exported | | | | | |3) Invoice |bill | |excisable product| | | | | |4). UT1. |3).. Delivery | |under UT | | | | | |5) RG1 |challan | |amounting to Rs, | | | | | | |4). Packing slip, | |30012993 | | | | | | |5). Proof of | | | | | | | | |export, | | | | | | | | |6) Sales register. | | | | |4 |Waste and scrap|Clearance of steel|1). RT 12 |1). Balance sheet. |March 2002 |Company has | 4 | | |of steel |scrap |2). Invoice, |2). Sales register,| |cleared maximum | | | | | |3). Delivery |3).. Tender copy, | |steel scrap in | | | | | |challan, |4). Weight | |March 2002 | | | | | |4). RG1 |slip, | | | | | | | |5) Prodn. Clearance |5) Gate register | | | | | | | |Statement for | | | | | | | | |2001-02 | | | | | |5 |Consulting |Expenditure on |1). Agreement |1). RBI Permission |1997-98 |1997-98 onwards | 5 | | |Engineer |technical know-how|2). Balance |2). Party |Onwards |to August 2002 | | | | |i. e. |Sheet |Ledger, | | | | | | |Consulting | |3) Payment | | | | | | |Engineer | |particular | | | | EXECUTIVE SUMMARY The project titled as â€Å"STUTY OF EXCISE DUTY PAYMENT BY GABRIEL INDIA LTD† Was done at Gabriel India Ltd Pune. Indirect tax is the one of the most enormous source of fund collection of the Indian government which aids to development expenses and other aspects. Central excise is one aspects of fund/revenue collection. Selection of the topic is one of the important aspects of our project. As it decided the course of action, to be followed. The topic selected should be such that it helps in understanding the excise concept clearly, as was given the topic by the company itself. The project is based on the Total excise paid by company also its registration procedure, cenvat credit taken, E. R. 1 form and various rules. The objectives of this project was – 1) To study procedure of central excise registration. 2) To study E. R. 1 form of central excise. ) To study various rule of the central excise. 4) To study journey of Cenvat credit. 5) To study process of Cenvat credit taken. 6) To the study drawbacks of central excise. The central excise tax one of the most important aspects. Every manuf act