Saturday, November 16, 2019
Battleship Potemkin By Sergei Eisenstein Film Studies Essay
Battleship Potemkin By Sergei Eisenstein Film Studies Essay Battleship Potemkin (1925) is a typical illustration of a film that led to become a sign for revolution. One can argue how this particular work attempted to form a new cinema, and through critically looking at the films theme/ideology, narrative structure, filmmaking techniques and editing (montage), with paying close attention to the Communist ideology, Imagism, Marxism, Futurism, the Hegelian theory, and Mexican influence one can justify that Eisenstein founded the start to this new cinema. Imagine a cinema which is not dominated by the dollar; a cinema industry where ones man pocket is not filled at other peoples expense; which is not for the pockets of two or three people, but for the heads and hearts of 150 million peopleà ¢Ã¢â€š ¬Ã‚ ¦ Suddenly a new cinema arises. (Sergei Eisenstein, 1926) It was without a doubt a moment for specifically Sergei Eisenstein creating a benchmark in cinema history, a means of promotion to become a Bolshevik (a communist) and of course; a new overall experience that began for cinema screening audiences in the 1920s that was not dominated by the dollar but reached into the hearts of the audience. The recent Bolshevik state saw film as a vital tool in the revolutionary struggle, and immediately set about reconstructing the film industry. (Annette Kuhn, 1991: 3) Thus, in reconstructing the film industry, a new cinema was formed. The society looked back on the 1905 Russian Revolution ushering an era of much change in not only the society structure but in the arts field. It was what anyone could understand it as a chance to shed some new light, to bring something new to the shelves, to be creative, to rebel on the past and most of all to become new. This was inevitably a chance for Eisenstein, with all his influence from past Directors and with the success of Eisensteins Strike (1925), to become an historical figure and role model to future films and directors. Battleship Potemkin was inevitably created in order to celebrate the abortive Revolution (Annette Kuhn, 1991: 3) Eisenstein then, with which we clearly see in this film, fed off the Potemkin rebellion as the central metaphor for the Revolution. The propaganda is seen to be Marxist propaganda for it merely being a socio-political view that surrounds a political ideology (Avineri, 1968: 6) of the Russian revolution. We can also see the films techniques through Imagism; Images used to create a new image (Avineri, 1968: 8) and finally Cubism; Putting together several perspectives into one frame which creates one overall message. (Avineri, 1968: 14) New cinema can also be seen through how Russian film-makers found themselves in an industry almost completely devoid of native traditions. (Karel Reisz, 1954: 6) Thus, these film makers had a) nothing that they had to follow, stick to and carry on with and b) had a big opportunity to incorporate a new cinema. One could only imagine that there directors thus became propagandists and teachers to the society and had a task to use film medium as a means of instructing the masses in the Russian Revolution and to train a young generation of film-makers to fulfill a task (Karel Reisz, 1954: 7) Thus, this opened doors for filmmakers such as Eisenstein to set about finding new ways to express ideas in order to communicate the Russian Revolution, and secondly, to develop a theory of filmmaking that could be seen as a benchmark in cinema history. Instead of only taking a look into the historical background of this film (the Revolution) one can also see the influence that Eisensetiens background had on the coming together of this film, and the new cinema aspects and techniques. Eisenstein went to Mexico where he went to help his friend film the country. The whole country was montage-editing theoretically speaking; the way we see birth to death is all but a continuous cycle. (Marilyn Fabe, 2004: 48) Inevitably this could be apparent anywhere in the world, but we can see a link with the goddesses and catholic saints that clearly relates to Mexico. Thus, one can argue that this is a metaphor for Mexico seen to Eisenstein as well as an influence. Typage is a term used to describe that characters in this film were chosen based on their type, rather than their star reputation. Not only does this conflict with Classic Hollywoods star structure, but it fed off on to Italian Neorealism, as one can see in Bicycle Thieves. (1948) Typage is purely to enhance realism and make the audience feel like they can relate as such characters are common, every day, people. This technique also influences the emotional response (stimuli) and engagement from the audience, who are ideally the critiques of all means of art. The effect that Typage has on this film, is that it not only takes power and sentiment away from the political statement as much as possible but correlates the message more to the action, rather than to the individual actor matter and power. It is clear that if one takes new cinema into perspective, and correlates it with new-found means of filmmaking montage editing was evidentially the new foundation of film art. There is no art without conflict, Sergei Eisenstein (1926) once wrote and thus we see that he merely created conflict by the juxtaposition of shots, which created an underlying symbolic meaning that can be seen through realism, compressing of time and audience engagement and is inevitably more important than the mise-en-scene. Thus becoming new to the screens as mise-en-scene can be argued as the most important aspect to past film directors. For someone who doesnt understand montage, it is simply briefly understood as the cutting of shots and then bringing them back together. We can see that through all the cutting and putting back of shots, it produces one overall idea which ties in with the story line. Lev Kuleshov (1970) explains this best when he correlates images of his facial expressions cut to a woman playing with a baby, and then the same facial expression cut to a woman in her bikini. It immediately changes the idea behind the shot. The relationship of shots can either be seen as similar, or contrary, can be seen as opposite. This is where conflict comes into play and forms a message. For example, when two men enter from either sides of the screen with guns or swords in hand, the juxtaposition creates significance by signifying conflict between the two men, but also signifies that they will unite. Montage also enhances movement. Early films that would go on for hours on end would drag out the movement to tell a story. However, the jump-cutting still creates a known-movement without the characters actually following through the whole entire movement. Ideally the editing takes place in the removal of the body, and the audience is shown the introduction and conclusion of the movement. Thus, we can gather what the body entailed for it to have gotten to the conclusion. Reference to this can be seen in Odessa Steps scene analysis to follow. When looking back at the earliest films, some of them hours and hours long, we can understand when watching this film that not only did editing enhance the viewing experience of the audience, but it cut down shots that need not be shown. Thus, resulting in a film only 80 minutes long with over 1000 shots, compared to the regular 90minute film with half the amount of shots. (Marilyn Fabe, 2004: 48) However, it was not only about enhancing the viewing experience, but was also about a tool for education and propaganda, thus creating a powerful narrative structure. With reference back to the Juxtaposition conflict between shots was not only about using shots up against each other that were so different, yet flowed, but an underlying meaning also added to this new cinema. As what I can begin to understand it as a conflict of innocence vs. violence; as one can see when the young child is trampled by the laborers and when the mother brings attention to the soldiers. Throughout this film, innocence and violence become so apparent and inevitably enhances the political and social statement of the Russian Revolution. This movement feeds off into repetition, rhythm, and content. When shots are repeated often it can either bring a story together or it can take a story back to that time (as we see in many films today that jump cut to the future, or likewise to the past) and it can enhance fear or contrary, bring a calm atmosphere to the audience. The rhythm aspect of montage is ideally a series of shots that create the rhythm and movement motion, which can be used to add suspense or to compress time. Juxtaposition of shots with intended detail added; inevitably creates the content as we can see in Lev Kuleshovs (date) example above. This feeds off to the metaphor of the film, which in this case is the Russian Revolution. Battleship Potemkin is centered around five sub-themes. These can be seen through Men and Maggots; Drama on the Quarterdeck; An Appeal from the Dead; The Odessa Steps; Meeting the Squadron. (webpages.csus.edu/~abuckman/POTEMKIN.htm: 26/04/2011) The above sub-themes can be seen to in many wayscorrespond with the historical reminiscence of the Russian Revolution event in order to execute the revolution metaphor. This is seen as the plot outline. In men and Maggots, this scene cleverly shows the political and social condition which enhances the realism in this film and introduces the environment of which the story will be told. We are shown the uniforms, the battleship and the cleaning of the ship with boiling soup this can be seen as a metaphor for how they are slowly but surely arriving at boiling point. Here we are also shown The Hegelian theory. The Hegelian theory is a theory that plays a huge role in Battleship Potemkin. It inevitably means that this film holds a utilitarian purpose as well as an artistic purpose. (webpages.csus.edu/~abuckman/POTEMKIN.htm: 26/04/2011) Thus, meaning that this is propaganda along side art. This is used by Eisenstein mainly to affect the viewers, and actually create meaning and effect in their own personal subjective social and political views. Eisenstein used a psyhco-psychical approach which ideally re-moulds the reflexes of humans and gives them a new perspective on the revolution, leading them in a preferred direction (webpages.csus.edu/~abuckman/POTEMKIN.htm: 26/04/2011)and can personally be seen as manipulative way. Inevitabely, one can then see through this film, that he enhances a physiological consciousness as his film illustrates happenings and actions instead of just portraying emotions. -Which refers back to Typage. This is effectively portrayed in the Odessa Steps sequence which will be analyzed below. However, in Men With Maggots, we are shown the contrast of faces of offices in conflict with the crew. As what follows from the effect of this theory is the two contrasting forces interim to create a third meaning, thus a third force. This goes back to the example of the two men entering either sides of the frame, and of course, the Lev Kuleshov theory. As we can see in Drama on the Quarterdeck, a subjective-camera is used to add sentiment, and create more realism. We can thus, fully feel and understand the emotion behind the bodies hanging the terror and disgust. In this scene, I also find the cross-cut very interesting in meaning as it shows a connection and linkage between the place of prayer and the rulers. This can illustrates power, or likewise, Eisenstein is portraying a meaning behind belief of the rulers. In the next scene, Appeal from the Dead the one thing that stuck out was the close-up. The close-up of the fist which becomes bigger as the camera sweeps in on it, and as we are shown a fist that slowly clenches as the masses finally make a decision to revolt. It brings about power in the frame and emotion. Close-ups used in this film suck sentiment out to the audience, and are cleverly used on rare occasion to enhance the effect even more. The Odessa Steps is probably the most iconic scene in this film, and effectively portrays such editing to an audience who have never experienced such before. This scene uses montage to build tension; singular moments of fear and terror that finally provoke a violent emotional response from the audience. In this scene one can also clearly see how typage comes into play, and how it enhances the motional response as this scene portrays the force of the action rather than the individual roles of the men and woman. Here we are also shown the laborers scrambling down the steps from a high angled shots not only showering the meaning behind power, but shows the action on a whole and not from one main characters perspective, as we would see in Classic Hollywood. Here we are also shown conflict forces with the disordered rush of masses coming down the steps in relation to the soldiers. If we look at the Odessa Steps in far more detail, we can start to understand how this scene was the turning point in not only Eisensteins career, in history, but also in the film. We are shown close-ups of the laborers facial expressions in relation and in conflict to long shots of the scene as a whole the action of what is actually happening. The rhythm is also increased tremendously, which increases the intensity and emotions of the scene. Lastly, a turnaround of downward movement cleverly portrays the crowds movement in conflict, to the emotions of the woman crying with the baby. And finally, in the last act; Meeting the Squadron we are illustrated by suspense. The shots are slow in rhythm, however, there is a sense of strong unity. In conclusion, one can justifiably argue that Battleship Potemkin attempted to form a new cinema through Eisenstein using the Russian Revolution as a metaphorical benchmark for fresh, innovative ideas that were seen through mainly montage editing, as well as propaganda. As Eisenstein (date) said, We tried to take the historical events just as they were and not to interfere in any shape, manner or form, with the process as it was actually taking place to still bring reality to the screens to portray a real event.
Wednesday, November 13, 2019
McDonalds :: essays research papers
I.     Introduction McDonalds has always been a leader in the fast food industry. Through its dynamic market expansion, new products and special promotional strategies, it has succeeded in making a name for itself in the minds of the target customers. However, McDonald’s earnings has declined in the late 1990’s and 2000s. This is mainly due to a fiercely competitive industry and variety in customer tastes and preferences. II.     Statement of the Problem How can McDonalds increase its sales, market share and profits in a fiercely competitive industry? III.     Objectives McDonalds objectives are to reverse the decline of sales, to continue staying ahead of the competition in the fast food industry and to find new strategies that would help the restaurant successfully compete in the a fiercely competitive market. IV.     Areas of Consideration Situation  ·Ã‚     Eating habits of Americans are changing  ·Ã‚     Younger consumers are getting tired of fast food and are becoming health conscious  ·Ã‚     Growing dissatisfaction with the quality aspect of fast food restaurants such as McDonalds  ·Ã‚     Fast food is losing its sense of appeal to the large group of customers who frequently eat out Environment  ·Ã‚     another segment of the fast-food industry is comprised of a non-hamburger restaurants, growing trend is moving customers to non-burger sandwiches  ·Ã‚     increase in the fast-casual segment that includes restaurants that offer deli sandwiches and more upscale meals with more comfortable surroundings but faster Background  ·Ã‚     McDonalds has added new products on its menu  ·Ã‚     Advertising message focused on tasty and nutritious food, friendly folks and fun  ·Ã‚     Invested heavily in advertising and improving its public image  ·Ã‚     Opened first domestic McCafe Customers  ·Ã‚     recognize the importance of drive-through customers (try to increase the speed of drive-through delivery)  ·Ã‚     Importance of heavy users of fast-food restaurants Threats  ·Ã‚     McDonalds cheap and greasy image Major Competitors in the Hamburger Segment  ·Ã‚     Burger King Corp. that offers an array of value-priced offerings and makes kitchen and drive through upgrades  ·Ã‚     Hardee’s that continually introduce new items in the menu and join the price-promotion burger wars  ·Ã‚     Wendy’s International who has the strongest same-store-sales gains in recent years Major Competitors in the Non-Hamburger Segment  ·Ã‚     Pizza Hut that dominates the Pizza Segment  ·Ã‚     KFC that uses programs to attract kids and families to its food offerings  ·Ã‚     Taco Bell that practice successful high-priced offerings V.     Alternative Causes of Action & Analysis In today’s market, McDonalds faces numerous challenges such as fierce competition, a more health conscious customer, and the continual need for improved customer satisfaction and menu. McDonalds needs to go through some changes in order to remain ahead in the fast-food industry. Alternative 1      McDonalds should focus greatly on building good customer relationship and uphold customer retention. This is done by allocating time and budget in improving their resources and making changes that actually cater to their customers’ needs and comfort.
Monday, November 11, 2019
Literary Exploration on of Mice and Men
Literary Exploration In life we are part of many roles that create dangers we face that may lie beyond our understanding. Even though these roles are hard to understand, they can give meaning to our life. In John's Steinbeck â€Å"Of Mice and Men,†we see these men's day to day lives, the main character; George takes care of his friend Lennie who has difficulties understanding the rules of the world we live in. Through the story there are many ups and downs mostly involving Lennie, who is trying to see through the eyes of George and to do and be as George is.For this reason George is constantly trying to think of what is best for Lennie. Through all of this they face even more dangers and still try to find a way to raise money for a farm to call their own. George and Lennie show how the dangers we face can affect our lives for the better while everything fails around them. Danger is important in our lives, because it gives us the drive to go through day to day lives. Often whe n struggling with dangers we find hope and we look to the outside world for assurance and escape from our worries or pain.George and Lennie find dangers from the very start of the novel because of they are forced to run from one of many problems Lennie causes. In the novel Steinbeck gives Lennie a purpose of taking care of the â€Å"rabbits†and in doing this it shows Lennie that to him his purpose in life is to take care of the â€Å"Rabbits. †In the novel a quote that show that the dangers they ran from at the very beginning are far behind them, â€Å"Guys like us, that work on ranches ,are the loneliest guys in the world. They got no families. They don't belong no place†¦We're gonna have a little house an' a couple of acres an' a cow and some pigs and live off the fatta the land†¦ We'll have a big vegetable patch and a rabbit hutch and chickens†¦Ã¢â‚¬ this quote shows how George and Lennie strive to have a better life. Even though George knows tha t these dreams will never come true, â€Å"let’s have different color rabbits, George†¦ Red and blue and green rabbits†¦ sure fluffy ones. †As you begin to read on in the novel, it almost seems as if, their hopes and dreams are starting to come true. â€Å"you know a place like that? ††¦Ã¢â‚¬â„¢Maybe we could do her right now? †¦Ã¢â‚¬ In one month. ††¦ But then Lennie unknowingly is killing everything he touches and the dangers they ran from are coming back just as before , â€Å"Why he’s dead. †She cried â€Å"I was just playing with him†¦ and he was gonna make like he was gonna bite me†¦an’ I made like I was gonna smack him†¦ an’†¦an’ I done it. An’ then he was dead. †And because of this and Curly’s wife George is faced with a big decision. George must learn that Lennie is dangerous to others that are around him because he does not know his own streng th, and that him and Lennie cannot keep running forever.However, hope can be taken as well, which is shown in the novel by a stable buck named Crooks. â€Å"A guy sets alone out here at night, maybe readin’ books or thinkin’ or stuff like that. Sometimes he gets thinkin’, an’ he got nothing to tell him what’s so an’ what ain’t so. Maybe if he sees somethin’, he don’t know whether it’s right or not. He can’t turn to some other guy and ask him if he sees it too. He can’t tell. He got nothing to measure by. I seen things out here. I wasn’t drunk. I don’t know if I was asleep. If some guy was with me, he could tell me I was asleep, an’ then it would be all right.But I jus’ don’t know. †Crooks speaks these words to Lennie, on the night that Lennie visits Crooks in his room. The old stable-hand admits to the very loneliness that George described in the novel. As a black man with a physical handicap, Crooks is forced to live in the barn whitch is on the ranch life. He is not even allowed to enter the white men’s bunkhouse, or join them in a game of cards. His bitterness usually comes out through his bitter, caustic wit, but in this passage he displays a sad, touching side. Crooks’s desire for a friend by whom to â€Å"measure†something.Because these men feel such loneliness, it is not surprising that the promise of a farm of their own and a life filled with strong, brotherly bonds. â€Å"I seen hundreds of men come by on the road an’ on the ranches, with their bindles on their back an’ that same damn thing in their heads . . . every damn one of ’em’s got a little piece of land in his head. An’ never a God damn one of ’em ever gets it. Just like heaven. Ever’body wants a little piece of lan’. I read plenty of books out here. Nobody never gets to heaven, and nobody g ets no land. In this passage , after Lennie shares with Crooks his plan to buy a farm with George and raise rabbits, Crooks tries to deflate Lennie’s hopes which creates dangers that may lie beyond our understanding. He relates that â€Å"hundreds†of men have passed through the ranch, all of them with dreams like Lennie’s. Not one of them, he emphasizes with bitterness, ever succeeds to make that dream come true. Crooks shows a sense of reality, telling again of Lennie’s childlikeness , and that the dream of a farm is, after all, only a dream.This moment show’s off Crook’s character, and how a lifetime of loneliness and cruelty can lead to bitterness. It also furthers Steinbeck’s disturbing thought’s that those who have strength and power in the world are not the only ones responsible for cruelty. As Crooks shows, even though he was hurt by others, he seeked out Lennie and attacked him because he is even weaker than Crooks is. Sometimes in life we have difficulty in decisions that makes us question our morals even deeper our character. Curley’s wife enters the barn and try’s to console Lennie. What you got covered up there? †She admits that the life with Curley is a disappointment, and wishes that she had followed her dream of becoming a movie star â€Å"Coulda been in the movies, an’ had nice clothes-all them nice clothes like they wear. An’ I coulda sat in them big hotels, an’ had pitchers took of me†. Lennie tells her that he loves petting soft things, and she offers to let him feel her hair. When he grabs too tightly, she cries out. Lennie becomes sacred and tried to silence her, he unknowingly breaks her neck.Lennie flees back to a pool of the Salinas River that George has told Lennie of the meeting place that should either of them get into trouble they are to meet. As Candy discover what has happened and gather together a lynch party, George joins Le nnie. Much to Lennie’s surprise, George is not mad at him for doing â€Å"a bad thing. †George begins to tell Lennie the story of the farm they will have together. As he describes the rabbits that Lennie will tend, the sound of the approaching men grows louder. George shoots Lennie in the back of the head.When the other men arrive, George lets them believe that Lennie had the gun, and George wrestled it away from him and shot him. Only Slim understands what has really happened, that George has killed his friend out of mercy â€Å"Goerge raised the gun and listened to the voices††¦ â€Å"le’s do it now. Le’s get that place now. †Slim consolingly leads him away, and the other men, completely puzzled, watch them leave. Lennie is an illustration of how, as we go through life, every human’s personality will be given its test however, it is up to the person to either grow from the knowledge or be crushed as a result.
Friday, November 8, 2019
The baroque violin essays
The baroque violin essays The Baroque Violin and its Repertoire. The Baroque period clearly began around 1600 and was ended with the death of Bach in 1750. During this period of music, after a revolution from the renaissance period, many new techniques and styles of musical composition and performance emerged. This started with the implementation and growing affection towards homophony, where a solo instrument is backed by one or more accompanists. The number of accompanists could vary from one to a whole orchestra. Such music saw the emergence of the musical style, Opera. This came about when the music was written as an accompaniment for the solo/s coming from the voice/s. The coming of baroque homophony saw the beginning of the new age of music. Another compositional technique that emerged during the baroque period was the figured bass, and the basso continuo, which is the section comprising of the lower stringed instruments, mainly the double bass, cello, or harpsichord. The word baroque means to many people, extravagance or flamboyance. Some people would argue that the baroque period saw music without emotion, but I believe that it was quite the opposite after listening to and playing some of Bachs concertos. In this essay I will explain and describe the differences and the development of the baroque violin. I will also describe some techniques used during the times when the baroque violin was used, and the composers who implemented these techniques. Master craftsmen such as Stradivarius and others determined the baroque violin familys original condition. Information as to what that condition was comes from instruments that have survived unaltered. Few instruments still remain. Baroque violins lasted and were used through to the second half of the 18th century, during the classical period. In the 19th century articulation and sonority changed the structure of the violin. The violin top and back serve as an amplifier of the sound...
Wednesday, November 6, 2019
smartphone Essay Example
smartphone Essay Example smartphone Essay smartphone Essay Smartphone? Snare one! Smartphones, does it make us more smart? A smartphone is a very advanced technology. It is also used every single day in our lives. They help and give us the information that we need such as any business-related matters, a toy for a kid or a device that will give us entertainment. This may sound that it is a very good thing, but it is unfortunately not. Therefore, I will precisely explain the reasons why I am against Smartphones. Smartphones are great when using for communication purposes but it is making us less smart as most of the people use it more often than we are upposed to. People have become less socially interactive due to their dependence and obssession in Smartphones. For instance, there are people that would constantly check their Smartphone while walking or doing other activities such as hanging out with their friends or having a date. This shows that people are not aware of their surroundings as they are always busy doing something on their Smartphone. This leads to lack of social interaction and may cause the person to not get used to talking to other people in person. Therefore, people should converse with other people, not with the Smartphones. Smartphones are becoming an extension of the human brain. People are being dependent to the Smartphones by using it as a GPS in order to remind the user about the upcoming events such as birthdays, assignment due dates, work-out routines that should be done on a particular date and more. These events and reminders are supposed to be remembered and stored in the brain, and our brains are supposed to be the one reminding the us these information. Therefore, this enables the brain to be more active and aware about our surroundings. Furthermore, by using the Apple iOS application Siri, people would not ften be bothered to search the information themselves as according to the Apple website, Siri .. understands what you say, knows what you mean, and even talks back. Siri is so easy to use and does so much, youll keep finding more and more ways to use it. Smartphones makes us less productive. Smartphone is a tool that has everything in it. According to the article that I have read, they did a survey in their company in order to find out the difference of the employees with and without a Smartphone while working in their workplace. The result shows that having a Smartphone during work makes everyone to be less productive. Smartphones are a huge distraction while working as there are a range of activities that a person can do in it such as e-mails, text and video messaging, phonecalls, playing games, taking down notes and more. Therefore, the employees think that Smartphones are very reliable when working although in reality, it is not. having Smartphones is a problem itself as it is a device that can do what the brain does. it would have been better if it was built into something that the brain cannot do. Creation of Smartphones is like uilding the escalator when you already have the stairs, it does not help us use our muscles and brains in order to remember simple and important information and events that we need and are happening in our lives. I agree to a psychological fact that says use it or lose it as this applies to our daily lives when using Smartphones such as remembering directions using our brain instead of using a GPS application brains can do. There is a huge impact to children when they use Smartphones. Smartphones separate the children from the principle of social interaction. Smartphones are designed to entertain the youth and adults but this discourages the children from interacting with the other kids as they do not really talk to each other using their mouth, but they Just type the words that they want to say on their Smartphone and sends it to their peers. The Smartphone also lowers their confidence towards other people. Smartphones can also ruin the childs brain development. Rather than doing physical activities such as running and Jumping with all the other children, they Just sit on the corner pressing, swiping and tilting their Smartphone screens. This can also affect the childrens health as they are often less mobile while playing with their Smartphones compared to what a usual kid would do. This results to children not having enough physical exercise that could result to being unfit and overweight or could develop any sickness or disease that may arise from insufficient physical activities. In conclusion, Smartphones are great for communication but it makes us less smart as it makes us less productive. Also, having a smartphones is the problem itself as it is a device that can do what the rain does and it has a huge destructive impact on the childrens generation Furthermore, Smartphones are becoming an extension of the human brain. The statements above are clearly enough to prove that Smartphones actually makes people less smart. Although there are several reasons on why Smartphones are useful, its negative consequences of using and owning one still outweigh its positive features; especially when it is used more often than normal. Therefore, people must try not to depend on it too much and this will be achieved if people would use Smartphones wisely and moderately.
Monday, November 4, 2019
Marketing Planning Essay Example | Topics and Well Written Essays - 2750 words
Marketing Planning - Essay Example Product quality, design and packaging formed the product tactics while in pricing tactics; I weighted value pricing and discounts on quantity as crucial components of pricing tactics. Discussion on different product tactics required increased focus on creativity in deriving meanings. Figures play a crucial role in creating a budget plan, so I have to depend a lot on previous years’ data on Mont Franklin’s share of the bottled water market. Sensitivity analysis and break-even analysis further enlarged the focus on marketing budget spending on the product, Mount Franklin. The implementation and control guidelines included making of an action plan on conducting research, reviewing financial performance, employee satisfaction, controlling and reviewing marketing performance, advertisement and environmental campaigns, which formed crucial metrics of the action plan. Past research proved very effective in finishing the second part on marketing planning of Mount Franklin altho ugh there was a gap of time between the two parts of the assignment.
Saturday, November 2, 2019
Exercise is now known to benefit cognitive function in people of all Essay
Exercise is now known to benefit cognitive function in people of all ages. Describe the evidence that supports this statement - Essay Example Along with VO2max and brain oxygenation, the adults who participated in the study showed an improvement in their cognitive function after they finished the exercise program that was designed for them for four months (â€Å"Exercise Improves†& â€Å"Exercise makes†). Another research was conducted for people with mild cognitive problems such as those diagnosed with about an average of ten times the risk of having dementia. During the intervention of an aerobic exercise to the adult participants with mild cognitive impairment, the result of the study found that there was an improvement on the cognitive function of the participants. For the women, there was an observed change in the physical and chemical reaction that includes â€Å"better disposal of glucose, decreased fasting plasma levels of insulin, cortisol, and brain –derived neurotrophic, while men showed an increase in their plasma level of insulin-like growth factor (Bankhead n.d).†Similarly, Kramer, Erickson, and Colcombe (2006) obtained a result showing an improvement of people, this time with anemia, found to have a positive effect of exercising to those who are already affected by dementia. Specifically, the controlled studies conducted by Baker, et al (n.d.), the effect of high-intensity aerobic exercise though geared towards the improvement of cognitive function, specifically identified the specific effects of exercise to men and women. While men’s plasma levels of insulin-like growth is increased, women’s disposal during the metabolic clamp is increased and the function of fasting plasma levels of insulin is decreased (Baker et al,
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